In a recent survey, it was revealed that 64% of women have embraced a new sport over the past year, diving into activities such as rugby, football, and tennis. This surge of interest has been largely inspired by the remarkable achievements of the Lionesses and English Roses. Yet, despite this enthusiasm, many women face significant barriers that prevent them from fully participating in sports.

The poll, which surveyed 2,000 adults, uncovered that 46% of women are eager to engage in physical activities but are hindered by various obstacles. Among these challenges are the costs associated with participation, the lack of access to appropriate facilities, and equipment that tends to be designed with men in mind.

Additional hurdles include a lack of confidence, low energy levels, and the absence of companions to join them in these activities. The survey also highlighted a concerning cycle: 38% of women feel they are not fit enough to join a sports team, yet they struggle to improve their fitness because they are not participating in sports.

Moreover, the respondents reported experiencing dehydration-related issues, such as dizziness and a lack of motivation, which further impede their sporting endeavors. The study, commissioned by Liquid I.V., discovered that although 75% of participants understand the role of hydration in enhancing performance, a gap in knowledge can negatively impact their focus and enthusiasm.

Jill Scott, a former England midfielder, has partnered with Liquid I.V. for their Hot Seat Series. She emphasized the critical importance of staying motivated and hydrated, noting, “I know first-hand how important it is to stay motivated and hydrated, and having the right support can make all the difference.”

Former England midfielder Jill Scott, who has teamed up with the powdered hydration brand for the brand-new Hot Seat Series, said: “I know first-hand how important it is to stay motivated and hydrated, and having the right support can make all the difference.

“If you’re playing in a big group match or going for a quick run, when you’re working up a sweat, you’re not just losing water – you’re losing essential electrolytes that keep your muscles and mind performing at their best.”

The study found that when women do exercise, their typical session lasts less time than a man – with 30% of men working for more than 60 minutes, but only 21% of women doing the same.

Women also cited Jessica Ennis as the most inspirational person to get people to try new sports (19%). While men were more likely to select footballers Harry Kane or Marcus Rashford.

Jill Scott added: “Replacing both water and electrolytes, helped me to stay sharp, recover faster, and give my all every time I stepped on the pitch.

“Even now, staying hydrated is something I make a priority every day.”