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Kylie Jenner put on a busty display while applying lip gloss to plug her Kylie Cosmetics brand in a new video shared to her Instagram stories on Thursday.

The TV personality, 26 — whose friend Yris Palmer said the reality star has not used Ozempic to lose weight — could be seen filming the Boomerang reel as she held the phone camera above her.

The mother-of-two gave a glimpse of her toned frame wearing a fitted, black sports bra for the quick clip.

Her brunette locks were parted in the middle, and effortlessly flowed down past her shoulders in light waves.

She was promoting the Gloss Drip from her billion-dollar beauty brand which is priced at $18 and currently comes in seven different shades. 

Along with a link to the website that was added towards the bottom of the video, Jenner also typed out, ‘juiciest gloss ever.’ 

The star launched Kylie Cosmetics back in 2015 and while talking to Interview Magazine late last year in November with Jennifer Lawrence, she recalled first starting the company. 

‘Proving people wrong was a challenge, but so was building it from the ground up. It was me and my mom and we never made a makeup line,’ Kylie expressed. 

‘We didn’t know where to start. We didn’t have anyone helping us. And my mom thought I was going to be stuck with lip kits in my garage for the rest of my life. I think we ordered 5,000 of each color; that was the minimum.’

The beauty then recalled mother Kris Jenner saying, ‘”You better be ready, Kylie, because you might have a lot of lip kits in your garage for the rest of your life, so you better love these colors.”‘ 

‘And then it broke in two seconds, and that’s when we were like, “Okay, how do we do this? How do we make these faster and better?”‘ 

On Thursday, she also teased a new product that is set to become available for Kylie Cosmetics next month on March 7. 

The star shared a clip that showed an animated, pink flower popping out of water with the video transitioning to a close-up of Kylie sporting a floral headpiece. 

‘landing soon. 3.7.24,’ she penned in the caption, but gave no other hints as to what the product could be.

However, in a post shared last week, Jenner uploaded an image that caused social media users to speculate that the beauty mogul is possibly preparing to drop a fragrance.

She took a photo of a table that had a detailed plan sprawled out while ‘March 7’ was written on a notepad. She also held a tiny bottle in her left hand, which prompted fans to speculate what the product could be. 

The media personality also uploaded an additional reel to her Instagram stories as she flaunted her sculpted midriff wearing an Alo sports bra and black shorts. 

Kylie stood in front of a doorway as natural light shone on her while holding her smartphone to film in the reflection of a mirror. 

She completed the fitness look by slipping into a pair of white, crew socks as well as sneakers that were secured with laces. The media personality penned to her 400 million followers, ‘morning @alo.’ 

The reality star – who shares daughter Stormi, six, and son Aire, two with rapper and ex Travis Scott – often shares content to her fans while in the gym or sporting athleisure wear. 

Her close pal, Yris Palmer, recently came to the defense of Kylie and said that she hasn’t taken Ozempic after having her second child.  

Palmer recently shared a TikTok video of the pair shortly before heading out to grab dinner at celebrity hotspot, Giorgio Baldi, in Santa Monica on Tuesday. 

While Yris donned a fitted, black minidress, the TV personality showed off her fit physique in a pair of low-waisted pants as well as strapless tube top. 

In the comment section, some social media users accused Jenner of using weight-loss drug Ozempic, but Palmer slammed the claims. 

One had written, ‘Oxempy is working over time,’ to which Yris replied with, ‘Actually my friend is back to her pre baby weight and looks amazing.’ 

She also took time to respond to positive comments, with one follower penning, ‘She’s such a vibe I love Kylie.’ Palmer responded with, ‘She really is.’  

Kylie – who recently re-listed her Beverly Hills mansion with ex Travis Scott for $18 million – also celebrated the latest collection for her clothing brand, Khy. 

Drop 004 became available to consumers on Wednesday, February 28 – and contains pieces that are made of a mesh material. 

The items include skintight dresses, tops, skirts and pants that could be purchased in nude and black shades. 

Aside from raising her two little ones and working hard with her various companies, the star is also currently dating actor, Timothee Chalamet – who has been promoting his upcoming film Dune: Part Two.  

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