Members of Parliament are calling for an urgent ban on Brazilian butt lifts and stricter regulations on fillers and Botox. The alarming call to action highlights the dangers posed by a burgeoning market of risky procedures often performed in unsanitary conditions like garden sheds and public restrooms.

The rise in popularity of these non-surgical cosmetic treatments is largely driven by heightened body image concerns, which are exacerbated by social media. A report from the Commons’ Women and Equalities Committee underscores how online influencers are playing a significant role in making these high-risk procedures, including Brazilian butt lifts, seem routine. These lifts involve injecting fillers into the buttocks to enhance their size and shape, a process fraught with potential complications.

The cross-party group of MPs criticizes the government for its slow response in establishing a licensing system for those offering such cosmetic treatments. Alarmingly, many practitioners operate without formal training, posing a significant risk to the public.

Currently, there is an alarming lack of regulation over who can administer non-surgical cosmetic procedures like fillers, Botox injections, laser treatments, or chemical peels. This regulatory void has created what the Women and Equalities Committee describes as a “wild west” scenario. Reports have emerged of procedures being conducted in inappropriate and unsanitary locations like Airbnbs, hotel rooms, and even public toilets, resulting in numerous cases of serious harm.

There is currently no regulation on who can perform non-surgical cosmetic procedures such a fillers, botulinum toxin injections, laser therapy or chemical peels.

‘This has led to a ‘wild west’ in which procedures have reportedly taken place in Airbnbs, hotel rooms, garden sheds and public toilets, leading to many individuals experiencing serious harm,’ the WEC said in its report.

It welcomed Government proposals to make sure that BBLs and other high-risk procedures are only performed by specified health workers.

And it pointed out that this would act as a ‘de facto ban’ on these procedures, which ‘pose a serious threat to patient safety’.

Sarah Owen MP, chair of the Commons’ Women and Equalities Committee, called for an immediate ban on BBLs

But its report warns: ‘The Government is not moving quickly enough in introducing such a system.

‘At present, individuals without any formal training can carry out potentially harmful interventions, placing the public at risk.

‘High-harm procedures such as the liquid Brazilian butt lift (BBL), which has resulted in fatalities, should be banned immediately without further consultation.

‘A licensing system for lower-risk procedures, in which only those suitably qualified can perform them, should be introduced within this Parliament.’

One woman, Sasha Dean, gave tearful testimony during the MPs’ inquiry as she described how she was admitted to intensive care with sepsis and kept in hospital for five weeks after a BBL went wrong.

The committee also heard how mother-of-five Alice Webb, 33, from Gloucestershire, died following a liquid BBL in September 2024.

WEC chairwoman Sarah Owen said: ‘Procedures that are deemed high risk such as liquid BBLs and liquid breast augmentations, which have already been shown to pose a serious threat to patient safety, should be banned immediately.

‘There is no need for further consultation and delay.

The committee heard how mother-of-five Alice Webb, 33, from Gloucestershire, died following a liquid BBL in September 2024

‘A licensing system for non-surgical cosmetic procedures should be introduced within this Parliament.

‘The Government is not moving quickly enough in introducing a licensing scheme for non-surgical cosmetic procedures and should accelerate regulatory action.

‘Currently, individuals without any formal training can carry out potentially very harmful interventions and often do so in unsafe environments.

‘This ‘wild west’ of procedures is placing the public at risk.’

Ms Owen added: ‘Regulation has not kept pace with the sector’s expansion.

‘In 2013, the head of the NHS warned that a person having a non-surgical cosmetic intervention has no more protection than someone buying a toothbrush.

‘Over a decade later the only thing that has changed is the number of people suffering life-changing and life-threatening injuries.’

The WEC report also said the NHS should record data on cosmetic procedures performed abroad amid concerns patients are coming to harm in cheap overseas clinics and then seeking repairs on the health service.

In 2024, Health Secretary Wes Streeting said he would work to improve safety for Britons travelling abroad for cosmetic procedures in the wake of several deaths.

A Department of Health and Social Care spokesperson said: ‘This Government is taking action to crack down on cosmetic cowboys and root out dangerous treatments.

‘Our tough new measures will ensure only qualified healthcare professionals will be able to perform the highest-risk procedures.

‘For anyone considering a cosmetic procedure, please check the provider’s qualifications and insurance – and avoid treatments that appear suspiciously cheap.

‘We will consider the Women and Equalities Committee’s report and respond fully in due course.’