Timeless toys unlock dementia by sparking happy childhood memories
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This Christmas, a wave of nostalgia swept through a care home as residents were gifted with miniature replicas of cars and planes that once played significant roles in their lives. In a heartwarming gesture, the iconic British toy company CORGI Toys, established in 1956, collaborated with Copperfield Court care home in Broadstairs, Kent, to bring some festive cheer to its elderly residents.

The initiative involved caregivers discreetly gathering stories from the residents about the first vehicles they owned or operated. When these residents unwrapped their early presents, memories were rekindled with vivid tales of “the sounds of Spitfires overhead, the smell of car engines, and the vibrant hues of vehicles from their past” echoing through the room.

It’s widely recognized that rekindling past memories through nostalgic items such as toys, old maps, beloved music, or cherished photographs can significantly enhance the mood and evoke meaningful recollections, particularly for dementia patients and the elderly.

These personal experiences not only hold sentimental value but also play a crucial role in promoting mental wellbeing in older adults. Professor Victoria Tischler, an expert in Behavioural Science at the University of Surrey, highlighted the importance of such initiatives. “Stimulating and joyful activities are vital components of quality care for older people,” she noted.

“Miniature models of vehicles serve as intriguing multisensory objects, facilitating meaningful conversations and the revival of precious memories,” Professor Tischler added, underscoring the profound impact these small yet thoughtful gifts can have on the lives of elderly care home residents.

“Models of vehicles represent interesting multisensory objects that can be used to promote meaningful conversation and memories. 

“Handling and exploring these objects allows older people to share knowledge, and stories about travel, family and favourite films – helping to build relationships with carers and loved ones. 

“For those with dementia, combining different senses of touch, hearing and sight brings them into the present moment and improves mood and attention.” 

Saying there are take-homes for all Britons with dementia-stricken loved-ones, she added: “I would encourage them to discover more about what they are interested in, what their hobbies are, what they used to do, where they used to go, the car they used to drive – and think about objects you could present to them that would stimulate memories or pleasure.” 

Resident Derek Bellingham, 90, was thrilled with his model Spitfire. As he clutched it, he said: “I remember seeing them during the war years because I was born in 1935. 

“So I can remember a lot about the Spitfire. Not obviously when it was built, but that is really, really nice – beautiful. 

“I can remember my mother telling me when we were youngsters, she could remember the airships going over Dover, where she was living and dropping their bombs.” 

Christine Hodgson, 78, opened a Superior Ambulance, which immediately took her back to her days as a Nursing Assistant in Canterbury, in Kent. 

Recalling her job she said: “It was good – we all worked together. I was very good at being bossy. The good, old days. We all say that. Those were the best days!”

While another resident, Christopher, 67, opened his bright red London bus, which instantly sparked memories of him running along the street to catch the bus from Sutton-at-Hone into the capital for work. 

Christopher recalled the conductor, the all-day ticket pass, as well as running and jumping onto the back of the moving bus, holding onto the rail. 

David Mather, Head of Marketing at CORGI said: “We had a wonderful day spreading Christmas joy to residents local to our factory. 

“It was lovely to see how our diecast models can help unlock memories and lead to interesting discussions with residents. 

“For many, these models spark a sense of nostalgia – a reminder of moments, stories, or passions from years gone by. 

“Rather than the standard pair of socks or toiletries, gifting a model linked to a recollection can be such a conversation starter with family members over the festive period.” 

Hornby Hobbies is a leading UK-based manufacturer of model and hobby products, encompassing a portfolio of beloved brands including Hornby, Airfix, Scalextric, Humbrol, Pocher and CORGI. 

With a legacy rooted in innovation and passion, Hornby Hobbies inspires hobbyists of all ages to explore creativity and craftsmanship. 

For cars that drove loved ones to weddings, Spitfires that flew over the UK in World War II and vehicles from favourite films and TV shows like James Bond and Thunderbirds, visit the CORGI website at www.uk.CORGI.co.uk to purchase a gift for loved ones this Christmas.

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