A shocking four in ten Brits are neglecting  their gum health, focusing solely on maintaining clean teeth, according to a recent study. The survey, commissioned by Corsodyl and involving 2,000 adults, revealed that a staggering 45 percent rarely consider the health of their gums. It was also found that 74 percent have never thought about angling their brush to clean between the gum and tooth.

The research carried out to mark the brand’s 50th anniversary showed four in ten brush for less than 90 seconds on average, with one in ten experiencing bleeding gums every few weeks. Dr Kate Fabrikant, from parent company Haleon, emphasised: “We need to continue raising awareness of gum health importance, they are just as essential to our overall oral health as our teeth.”

“There is still a lot of work still to do to achieve good gum health in the UK, and that’s why we are empowering individuals to make it a bigger priority,” Dr Kate added.

The study also revealed that a third of adults wouldn’t recognise if their gums were in poor health.

Despite many having experienced receding gums or having known them to bleed, many were unaware that these were symptoms of unhealthy gums, along with tenderness and swelling.

How healthy are your gums? Take this quiz to find out.

“The gums in our mouths play a crucial role in supporting and protecting the teeth, acting like a cushion and barrier against bacteria,” Dr Kate added.

“Healthy gums keep the teeth firmly anchored, shielding them from infections that could lead to serious dental problems.”

A staggering 70 percent of Brits confess they don’t floss daily, a crucial step in keeping gums healthy and happy.

Moreover, three quarters don’t steer clear of sugary treats, and two thirds never clean their tongue, only adding to poor oral hygiene.

Dr Kate emphasised: “Maintaining optimal gum health is crucial for overall oral hygiene and well-being.

“Healthy gums are typically pink and firm, fitting snugly around your teeth without bleeding, swelling, or pain – while unhealthy gums can lead to gum disease, tooth loss, and even impact heart health.

“Regular dental check-ups, proper brushing with the right toothpaste, and flossing techniques are all essential practices to ensure your gums remain in good health.”