As the demand for at-home teeth whitening solutions continues to rise, many are seeking affordable and effective options this Black Friday. Dr Dent is making headlines by offering an extraordinary discount of up to 75% across their entire online store. With their products, achieving a brighter smile at home now costs as little as 55p per session. Since its inception in 2016, Dr Dent has been recognized for its dentist-approved formula that is gentle on enamel, promising a comfortable whitening experience without the typical sensitivity associated with traditional bleaching gels.

Dr Dent’s innovative approach replaces peroxide with PAP (phthalimidoperoxycaproic acid), which the company claims effectively breaks down stains at the molecular level, rendering them invisible. Their professional teeth whitening strips are designed to lift years of stubborn coffee, wine, and nicotine stains from the comfort of your own sofa in just 30 to 60 minutes per day. Each package includes 42 strips, which equates to 21 treatments for both the upper and lower teeth, and is available for a reduced price of £19.20, down from £28.79.

The cost per whitening session is approximately 91p, but with Dr Dent’s Subscribe and Save plan, this amount drops to just 55p per session.

Another standout product from the brand is their purple whitening strips, which are enhanced with color-correcting technology designed to neutralize yellow tones upon contact, delivering an instantly brighter smile. A package of these strips, also containing 42 strips, is now priced at £24, marked down from £35.98, according to the Mirror.

For those seeking a more advanced solution, Dr Dent offers a professional teeth whitening kit that uses LED-activated gel. This kit not only enhances smiles but also protects enamel, and is currently available for £28.80, a significant reduction from its original price of £43.19.

Additionally, the brand’s Crystal X teeth whitening powder offers a quick option for reducing stains. Applied with a toothbrush, it promises results in just 1 to 2 minutes of brushing. During the Black Friday sale, it can be purchased for £14.40, down from £21.59.

Customers can unlock additional savings of 40% across the Dr Dent range when they subscribe to monthly deliveries, which could be a cost-effective option for longer-term whitening. These subscriptions are flexible and can easily be paused, skipped, or cancelled online.

There are also complimentary gifts included for multibuys. Two-pack bundles come with free Day and Night Toothpastes, while three-packs include the toothpastes plus a bottle of whitening coconut pulling oil.

Elsewhere, Boots is retailing the Wisdom Intense White teeth whitening strips, which are priced at £26 for a seven-day system. According to the brand, these strips are clinically proven to deliver up to seven shades of whitening in one week, and they’ve been formulated with antibacterial totarol that helps prevent plaque and stains.

On the more affordable side, Superdrug sells its own ProCare purple whitening strips that help neutralise yellow stains and brighten teeth after just one use, as per the brand. They’re priced at £8, down from £15.99, for a pack of 12 strips, which works out to around £1.33 per whitening session.

Nevertheless, shoppers appear delighted with their Dr Dent whitening results. One customer shared their view, stating: “No pain or tingling, which is rare for whitening. Definitely gentle.”

Another commented: “I was sceptical, but results showed fast. I drink coffee daily and had zero sensitivity. The strips stay put and peel off clean. Feels like a smart buy.”

Further buyers provided reviews, with one noting: “The strips arrived quickly, I found them a bit fiddly to use, but I am gradually getting the knack. I’ve used them about five times and my teeth look a bit whiter. It’s early days, but I don’t want a ridiculously fake white teeth effect anyway.”

An additional purchaser remarked: “Easy to apply and use, though I struggled with leaving the strips on for 30 minutes and not having to regularly spit out the purple gel that was forming. They did seem to whiten my teeth a bit though!”

Further customers turned to Trustpilot to share their experiences, where Dr Dent boasts an outstanding 4.5 out of five rating.

One shopper declared: “Brilliant product, saw results after just one use. Would 100% recommend if you haven’t tried it already.”

The Dr Dent Black Friday promotion runs until 23.59pm on November 29.