Voter perceptions of Donald Trump have undergone a dramatic shift over the past six months, evolving from largely negative to overwhelmingly positive. This transformation comes as the former president not only took a commanding lead in the polls but also secured victory in the election.

Research conducted by J.L. Partners has tracked this change in sentiment through word clouds depicting public opinion. Their latest survey reveals that approximately 37 percent of respondents, including 15 percent from the Democratic side, now view Trump more favorably post-election.

Many voters have attributed their changing opinions to a desire for national unity under a new leader and approval of Trump’s Cabinet appointments. In a recent online poll of 1,006 registered voters conducted three weeks after the election, participants were asked to describe the president-elect in one word. The word cloud generated from their responses prominently features terms like “great,” “strong,” “good,” and “leader.”

‘Bad,’ ‘[expletive],’ and ‘racist’ all feature, but have taken a backseat compared with the results from August. Go back to June and the results are even more damning. The word cloud features: Criminal, evil and disgusting. James Johnson, cofounder of J.L. Partners said it was clear that views had been transformed since the start of the year.

‘Part of this is because Donald Trump ran a good election campaign. He presented strength, whereas his opponent, in Kamala Harris, presented weakness,’ he said. ‘But there is also something in the fact that Trump won the election. Broadly speaking, we are seeing people getting behind the president, and when asked why that is the most common answer is that we need to unite as a country.’

‘It remains to be seen how long that will last in a potentially divisive presidency but at the moment, voters are warming to Trump and saying let’s give him a chance.’ Trump won a more convincing election victory than most pundits expected.

Not only was he the first Republican to win the popular vote in 20 years, but he also claimed victory in all seven of the key battleground states up for grabs. Since the election, more than a third of registered voters in our poll said they had a more positive view of Trump. However, some 24 percent (including 44 percent of Democrats) said they had a more negative view.

J.L. Partners asked respondents to then explain in a sentence or two why their view had changed. For those saying it had become more positive, the most common explanations included the words: President, America, country, and Cabinet. For those saying it had become more negative, the key words were: Cabinet, people and racist.

Overall, the survey found that Trump had a higher favorability rating than President Joe Biden, although both are in the red with voters. Some 40 percent of voters said they had an unfavorable view of the president-elect, with 30 percent saying they had a positive impression, giving a net score of negative 10. For Biden, the numbers were 35 percent who disapprove and 22 percent who approve, giving a net score of negative 13 points.

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