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Krispy Kreme drops free doughnut campaign after huge lines

Krispy Kreme has suspended its free doughnut campaign after huge queues formed outside stores and customers appeared to flout social distancing rules.

Krispy Kreme has had to cancel a promotion to give away free doughnuts after large lines appeared at their stores. (9News)
Authorities were left fuming over the timing of the promotion, given current coronavirus outbreaks and restrictions in both NSW and Victoria, Mumbrella reported.

“This is nonsensical and defies logic,” Tony Cooke, NSW Police acting assistant commissioner, said.

“The recent images we have seen of mass gatherings and social distancing rules being blatantly ignored are disturbing.”

The promotion drew a strong rebuke from authorities who criticised the company after patrons were seen to flout coronavirus social distancing requirements. (Supplied)

Krispy Kreme claimed the promotion was so popular it gave away more than 432,000 doughnuts on the day, forcing the early closure of some of its stores.

The company then responded yesterday to the criticism in delaying the promotion from going ahead further.

“We had planned to run a ‘Buy One, Gift One’ offer later this week to continue our initiative and help share some joy in a time where we all need it most,” a statement posted to Instagram said.

Krispy Kreme Australia Original Glazed doughnuts
The birthday promotion marked the brand’s biggest giveaway to date, with more than 432,000 doughnuts given away on the day. (Krispy Kreme Australia)

“Due to the developing COVID-19 situation across Australia, Krispy Kreme Australia has made the decision to postpone our ‘Buy One, Gift One’ offer to a later date.

“We hope to provide an update on this offer in the near future.”

Victoria’s coronavirus death toll today rose to 27 and the state recorded 238 new cases as authorities struggle to stem an outbreak mainly circulating in Melbourne’s north and north-western areas.
NSW has confirmed 3505 COVID-19 cases since the pandemic began and 49 deaths, however Sydney’s Crossroads Hotel outbreak was enough for the state government to this week crack down on group gatherings in pubs.
Beyond Blue’s Coronavirus Mental Wellbeing Support Service is a 24/7 service free of charge to all Australians. Visit the site here or call 1800512348
For coronavirus breaking news alerts and livestreams straight to your smartphone sign up to the 9News app and set notifications to on at the App Store or Google Play.

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