Krispy Kreme has suspended its free doughnut campaign after huge queues formed outside stores and customers appeared to flout social distancing rules.
“This is nonsensical and defies logic,” Tony Cooke, NSW Police acting assistant commissioner, said.
“The recent images we have seen of mass gatherings and social distancing rules being blatantly ignored are disturbing.”
Krispy Kreme claimed the promotion was so popular it gave away more than 432,000 doughnuts on the day, forcing the early closure of some of its stores.
The company then responded yesterday to the criticism in delaying the promotion from going ahead further.
“We had planned to run a ‘Buy One, Gift One’ offer later this week to continue our initiative and help share some joy in a time where we all need it most,” a statement posted to Instagram said.
“Due to the developing COVID-19 situation across Australia, Krispy Kreme Australia has made the decision to postpone our ‘Buy One, Gift One’ offer to a later date.
“We hope to provide an update on this offer in the near future.”