Company in Coldplay’s KissCam Controversy Appoints Gwyneth Paltrow as Their Spokesperson

BOSTON – Following an incident where the CEO stepped down after a KissCam at a Coldplay concert revealed him hugging a woman who wasn’t his spouse, Astronomer is shifting focus with someone familiar with the band.

Gwyneth Paltrow, who was married for 13 years to Coldplay’s lead singer Chris Martin, revealed on X, this Friday, that she is joining Astronomer as their new spokesperson.

The New York-based tech company came under a harsh spotlight when a public display of affection between two executives at a Coldplay concert was captured and shown on the stadium’s big screen.

CEO Andy Byron and human resource executive Kristin Cabot were caught by surprise when Martin asked the cameras to scan the crowd during a concert earlier this month.

“Either they’re having an affair or they’re just very shy,” Martin joked when the couple appeared on screen and quickly tried to hide their faces.

In a short video, the “Shakespeare in Love” and “Ironman” star said she had been hired as a “very temporary” spokesperson for Astronomer.

“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Paltrow said, smiling and deftly avoiding mention of the KissCam fuss.

“We’ve been thrilled that so many people have a newfound interest in data workflow automation,” she said. “We will now be returning to what we do best — delivering game-changing results for our customers.”

When footage from the KissCam first spread online, it wasn’t immediately clear who the couple were. Soon after the company identified the pair, and Byron resigned followed by Cabot. The video clip resulted in a steady stream of memes, parody videos and screenshots of the pair’s shocked faces filling social media feeds.

Online streams of Coldplay’s songs jumped 20% in the days after the video went viral, according to Luminate, an industry data and analytics company.