(NEXSTAR) — Cracker Barrel had planned a makeover to make its “Old Country Stores” appear more contemporary. However, the backlash against its updated logo led the Tennessee-based chain to backtrack and undo a recent change.
Now, Cracker Barrel said it’s ditching another layer of its rebrand efforts after customers “shared [their] voices.”
“We’re continuing to listen,” Cracker Barrel announced in a Tuesday press release, confirming their decision not to continue remodeling any more restaurants. “If your restaurant hasn’t been remodeled, don’t worry, it won’t be.”
Last year, several locations, including one in Mt. Juliet, Tennessee, underwent renovations. The changes replaced rustic artwork and dark wood with softer colors, updated lighting, additional seating, and simpler decor, as reported by Nexstar’s WKRN. These updates occurred as the company faced decreasing customer visits.
Reflecting what some customers told WKRN previously, Cracker Barrel stated on Tuesday that they understood “the modern remodel design does not reflect what you love about Cracker Barrel.” Only four restaurants experienced the redesign.
Although Cracker Barrel will not update its remaining 660 locations, the company assured that it “will continue to invest in our restaurants to ensure they are in top condition and meet your expectations.”
“The vintage Americana you love will always be here – the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop, and antiques sourced directly from our warehouse in Lebanon, Tennessee,” added the press release.
Late last month, Cracker Barrel confirmed it would no longer use the rebranded, modern logo it had unveiled a short time earlier after backlash — including pushback from President Donald Trump — and a massive drop in its stock value.
“We said we would listen, and we have,” Cracker Barrel said. “Our new logo is going away and our ‘Old Timer’ will remain.”
