This weekend, the city of Tilburg in the Netherlands is brighter and more vibrant than usual, as a large number of red-haired individuals from around the globe congregate for the annual Redhead Days festival.

The 2025 festival is filled with music, a variety of food trucks, and specialized workshops for redheads, covering topics like makeup tips and methods to reduce the risk of skin cancer.

Organizers expect the three-day event to draw several thousand attendees from some 80 countries.

Elounda Bakker, a regular attendee of the festival for 15 years, engaged in a card game with a collective of redheaded friends who reunite at this event each year.

“I was mainly driven by curiosity, just to experience blending in with the crowd,” mentioned Bakker, 29. “That initial visit was quite intriguing, and I continue returning because I’ve formed some wonderful friendships here.”

Magician Daniel Hank made a six-hour trip from Germany to participate, embracing his hair, which had once made him a target for bullying.

“I’m easily recognizable due to my unique red beard and long red hair,” he expressed.

The festival is free and open to all, with the exception of the group photo on Sunday. That event is restricted to “natural” redheads.

The 2013 edition set a Guinness World Record for the “largest gathering of people with natural red hair” with 1,672 people posing for the group photo.

The tradition emerged two decades ago when Dutch artist Bart Rouwenhorst put out a call for 15 red-haired models for an art project in a local newspaper. He got 10 times the response he was expecting and brought the group together for a photo.

The project got so much attention, Rouwenhorst organized a similar meetup the following year and has continued to oversee the festival as it has expanded into the multiday event it is today.

“The festival is really amazing because all the people, they resemble each other and they feel like it’s a family,” he said.

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