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(WJET/WFXP) — The results of a 2025 study from J.D. Power shows that airlines are seeing an overall improvement in customer satisfaction.
According to J.D. Power, overall satisfaction among travelers on North American airlines during a 12-month period (March 2024 to May 2025) rose by six points compared to 2024. However, this increase was not uniform across all categories: passengers who flew economy and basic economy reported the highest levels of satisfaction, contributing to an eight-point rise. In contrast, those flying in premium economy and business/first class experienced a decline in satisfaction, with scores dropping by seven points and 1 point, respectively.
Travelers’ satisfaction levels with different carriers varied as well. J.D. Power’s analysts gathered data from over 10,000 travelers to assess their satisfaction across seven key areas, which include “airline staff; digital tools; ease of travel; level of trust; on-board experience; pre/post-flight experience; and value for price paid.”
The findings were categorized into three distinct segments, representing passengers who flew first/business class, premium economy, and economy/basic economy.
Airline satisfaction ratings among first/business class passengers
This year, JetBlue Airways overtook Delta Air Lines in the first/business class category, taking the top spot in customer satisfaction with a score of 738 out of a scale of 1,000 points. Delta Air Lines fell to second with 724 points, after it beat out JetBlue in last year’s study.
- JetBlue Airways (738)
- Delta Air Lines (724)
- Alaska Airlines (709)
- United Airlines (690)
- Air Canada (686)
- American Airlines (684)
Airline satisfaction ratings among premium economy passengers
For the premium economy segment, Delta Air Lines took first place for the third year in a row with 717 points, with JetBlue coming in second with 699 points.
- Delta Air Lines (717)
- JetBlue Airways (699)
- Alaska Airlines (691)
- United Airlines (652)
- American Airlines (650)
- Air Canada (616)
- WestJet (614)
Airline satisfaction ratings among economy/basic economy passengers
As for the economy and basic economy class, Southwest Airlines remains on top for a fourth consecutive year with 694 points, with JetBlue Airlines in second place with 663 points.
- Southwest Airlines (685)
- JetBlue Airways (663)
- Delta Air Lines (662)
- Alaska Airlines (645)
- Allegiant Air (636)
- United Airlines (603)
- American Airlines (597)
- Air Canada (561)
- WestJet (537)
- Spirit Airlines (526)
- Frontier Airlines (520)
Another takeaway, according to J.D. Power, was that falling fares and less-crowded planes had “helped keep overall passenger satisfaction levels high,” according to J.D. Power executive Michael Taylor.
“But it’s clear that market dynamics are changing and will likely affect passenger experience in the coming weeks and months,” Taylor added. “Airlines will likely have a tougher year this year, economically, but the key to their longer-term success will be how well they manage economic headwinds without compromising on customer experience.”
