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Amazon’s Big Deal Days, also known to some as Amazon Prime Day two, is back and will run from 7th – 8th of October.
Like the previous year, this event will extend over two days, offering discounts on coffee machines, air fryers, as well as beauty and household necessities. This is a great chance to snag an early Christmas gift or stock up on home essentials.
It’s crucial to remember that not all discounts are as appealing as they appear. Sometimes, items might have been offered at larger discounts during previous sales, such as July Prime Day and Black Friday.
Another year, another Amazon Prime Big Deal Days event
Nonetheless, there are still worthwhile deals. Having covered Prime Day since 2019, I’m skilled at discerning a valuable deal from the rest.
I’ll be present with the Buyline team throughout Amazon’s Big Deal Days to showcase the top deals worth your investment and explain what you should consider purchasing and why.
Although Amazon doesn’t disclose all deals beforehand, if last year is indicative, we can expect discounts on Ninja air fryers, vacuums, and more. I’ll be specifically looking out for Nespresso coffee machines, the Ninja Dual Drawer air fryer, and Ninja Crispi, as they are among my top recommendations.
We break down everything you need to know about Prime Big Deal Days 2025
Below, we’ve listed all the must-know details surrounding Amazon’s October Prime Day, including dates to remember, what to expect, how to shop Amazon Big Deal Days 2025 and even some early deals we’ve found on our favourite tried and tested products.
When is Amazon Prime Day/Big Deal Days 2025?
After its main Prime Day deals event in July, Amazon has officially announced that Big Deal Days will return on the 7th – 8th October and will be exclusively for Prime Members.
How many times does Prime Day happen a year?
In years gone by, Amazon Prime Day was one event that usually lasted a couple of days. However, things have changed.
Now Amazon holds several deals events throughout the year, including an early deals event in March, the official Prime Day in July and a pre-Black Friday deals event in October.
How to sign up for Amazon Prime for free
Prime Day and this year’s Big Deal Days is an Amazon Prime member exclusive event. This means you’ll need to sign up for Amazon Prime to take advantage of any discounts.
Thankfully, you can actually do this for free. If you’ve not recently been a Prime member or already used your free trial, you can sign up for a completely free Amazon Prime membership for 30 days.
Better still, you can even cancel the subscription ahead of time, so there’s no need to worry about letting the full price subscription run over.
After the trial membership ends, you’ll pay £8.99 a month if you choose not to cancel.
What were the best Amazon Prime Day deals last year?
Last year, we saw some huge discounts on Amazon’s own devices, including the compact . Saving you £15 on its average price.
SharkNinja products, Apple Airpods, Fire TV sticks and robot vacuums were also a sell-out hit, and we expect to see the same happen again this year. So if you’ve been eyeing up a new vacuum or air fryer, we’d suggest keeping an eye out for our deals round-ups.
These were our Prime Day 2025 bestsellers:
The 4K Fire TV stick was hugely popular during Prime Day. In fact, it was one of the bestsellers overall due to its generous £30 discount.
Amazon products are almost always discounted during deals events, so if you’re thinking of buying one, we’d wait until October.
Amazon sales are a great time to stock up on cleaning essentials like dishwasher tablets, and this pack of Finish dishwasher tablets was a bestseller during Prime Day.
The AirPods are some of the very best and most expensive earbuds you can buy and in our experience are rarely discounted.
However this year saw a small discount on these buds for Prime Day. If they’re on offer again in October, we’d suggest considering a pair.
Eufy is well known for its great value robot vacuums, even before you take deals and events into account.
Last year, it was one of our top sellers, so we’re hoping to see it on sale again this year.
Just like the dishwasher tablets, these toothbrush heads were incredibly popular during the 2025 Prime Day sale.
These pricey essentials are worth stocking up on during deals periods, especially when you can buy in bulk and get an even bigger discount
The best Amazon Prime Day deals that are available now
While Amazon’s big Deal Days 2025 hasn’t quite kicked off yet, the Buyline team has been hard at work finding some Prime Day deals to shop if you want to get ahead of the curve.
Disclaimer: All prices mentioned are accurate at the time of publication.
What deals to avoid during Prime Big Deal Days
During Amazon deals events, some discounts are better left untouched.
For example, we’d never buy a mattress on Amazon, even if it was discounted. This is because you can usually get better discounts directly from the brand’s website. What’s more, these brands tend to offer better perks and money-back guarantees.
Another thing we’d suggest thinking twice about is Amazon’s own ‘bestsellers’ list. Just because something is on a discount and is being purchased by a lot of people doesn’t necessarily mean it’s worth your time or money.
Our deals experts have been working across deals events for years and can help you find the best deals in each category, rather than just relying on the ones everyone else is clicking on.
One final warning: Don’t get suckered in by average lighting deals.
These limited-time deals create a sense of urgency, tempting you to buy quickly. Unfortunately, the discounts on these products aren’t always the best, so think twice before you buy
Why you can trust Daily Mail Buyline
Our team of experts have decades of deals experience between them and is well equipped to sniff out the good deals, while avoiding the bad ones.
As well as being experts at finding deals, we’ve also got years of experience testing and reviewing products across home, beauty and tech, meaning when a product we know and love goes on sale, we can tell you about it.
