OpenAI on Tuesday launched a subscription plan in India priced at 399 rupees ($4.57) a month, the ChatGPT maker’s most affordable offering yet, as it looks to grow in its second-largest market by user base. 

The new plan, called ChatGPT Go, provides expanded access to the latest model GPT‑5, and other features at a lower cost, the Microsoft-backed firm said in a statement on its website. 

Nick Turley, who leads ChatGPT, said in a social media post that the plan provides 10 times more message limits, image generations and file uploads, plus double the memory compared to the free tier.

“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Turley added. 

OpenAI currently has two other paid plans: ChatGPT Plus, which costs 1,999 rupees a month in India or $20 internationally, and its top-tier ChatGPT Pro, priced at 19,900 rupees a month in India or $200 internationally.

In February, OpenAI CEO Sam Altman met with Indian IT Minister Ashwini Vaishnaw and discussed the country’s plan of creating a low-cost AI ecosystem. Altman lauded India’s rapid AI adoption, calling it an important market for the company.

The company’s latest AI model,  GPT-5, was released earlier this month to mixed reviews, with negative feedback resulting in the company eventually restoring access to legacy GPT-4 models for paying customers.

Other competitors of OpenAI have also been eying India and its growing base of over 800 million internet users, hoping to gain a strong foothold in the market. 

Last month, AI-powered search platform Perplexity partnered with Indian multinational telecommunications company Bharti Airtel to offer all Airtel customers a free 12-month subscription to Perplexity Pro.

That same month, Google announced free one-year subscriptions to its Google AI Pro plan for Indian students aged 18 and over.