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Prime Minister Anthony Albanese has acknowledged the social media ban “won’t be perfect” but insists it will change lives, as the new restrictions appeared to face “teething issues” on their first day.
The new laws came into force on Wednesday and ban teenagers aged under 16 from holding accounts on some social media platforms, including Instagram, Snapchat, TikTok, and seven others. Other platforms could be added down the track.
There were reports under-16s could create accounts on some platforms, subject to the ban as it came into force. They are required to take reasonable steps to block children from accessing their services, or face fines of up to $49.5 million per breach.
Albanese told reporters at a press conference on Wednesday the “world-leading” legislation was “Australia showing enough is enough”.
“This will make an enormous difference. It is one of the biggest social and cultural changes that our nation has faced,” Albanese said.
He said it was a “big change” and the ban “won’t be perfect”, but there was “success in the fact it’s happening”.
“This reform is set to transform lives,” he emphasized. “It will allow Australian children to truly enjoy their childhoods and give parents more peace of mind. It’s not just a national effort but a global example, with other countries asking: ‘If Australia can accomplish this, why can’t we?'”
Communications Minister Anika Wells and eSafety Commissioner Julie Inman Grant also conceded there would likely be issues during the early stages of the ban.
“They might have avoided it [the ban] today does not mean they can avoid it in a week’s time or a month’s time because these social media platforms have to go back and routinely check under-16s’ accounts,” Wells told reporters.
She said social media companies have years of data they can use to ascertain a person’s age, including previous searches or the subjects of conversations children may have.
“Because you’ve had your older brother scan their face for you today which has bought you a bit of time, doesn’t mean that these accounts aren’t going to see you talking to other 14-year-olds,” she said.
Wells highlighted that over 200,000 TikTok accounts have already been shut down.
Inman Grant said some companies have come into the ban “kicking and screaming”, but she believes they have the “technical capability” to enforce the ban.
“There will be teething issues, and kids are ingenious; they will be finding ways around it,” she told ABC News on Wednesday morning.
“Our approach to compliance and enforcement focuses on systemic issues, and I am fully confident these companies have the technical capacity to meet these standards,” he stated.
Later, while speaking alongside the prime minister, Inman Grant compared the social media ban to gun and tobacco reform, predicting the world would follow suit.
“The world will follow like nations once followed our lead on plain tobacco packaging, gun reform, water and sun safety,” she said. “How can you not follow a country with clearly prioritising teen safety ahead of tech profits?”
Albanese admitted that the transition might be challenging for the teenagers affected by these changes.
In a video posted to social media, Albanese encouraged teenagers to use the ban as an opportunity to “spend quality time” face-to-face with family and friends.
Tech companies are expected to use a range of methods to verify a user’s age, including face scans with artificial intelligence, sophisticated analysis of people’s posting patterns and language, and digital IDs.
Some platforms, such as YouTube, will still be accessible without an account, but it will be harder for algorithms to target content to children.
The government says the onus is on social media companies, not parents, to enforce the ban.
It is also examining how to regulate artificial intelligence chatbots and bring in a “digital duty of care” next year.
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