9PR: Bluey
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US President Donald Trump’s proposed tariffs on movies have drawn criticism from Australia’s ambassador to Washington. In a talk with business leaders, the ambassador expressed his disapproval of what he called a “tax on Bluey,” referring to the beloved Australian children’s show.

Kevin Rudd cited the global hit and ABC children’s programme when he spoke at the Milken Institute Global Conference in Los Angeles, reports The Sydney Morning Herald.

“I don’t think we want to see a tax on Bluey,” the former prime minister said.

9PR: Bluey
The ABC children’s programme and global hit Bluey. (9Product Reviews)

“What happens if we all lock down our countries with competitive, punitive arrangements against each other’s movies?

“Movies are the way in which we kind of understand each other more. So I’d be all for opening this up.”

Trump recently declared that these tariffs, set at 100 per cent, are intended to safeguard the US film and TV industry from foreign competition. This move includes all films made outside the United States.

It’s not at all clear how such a tariff would be imposed.

Films are intellectual property, not goods, so they represent a kind of service that is not currently subject to tariffs.

President Donald Trump talks with reporters on Air Force One as he heads back to Washington, Sunday, May 4, 2025, from West Palm Beach, Fla. (AP Photo/Manuel Balce Ceneta)
US President Donald Trump says his proposed tariff on overseas films and TV shows is about protecting Hollywood. (AP Photo/Manuel Balce Ceneta) (AP)

Additionally, the ambassador mocked the 10 per cent tariffs imposed last month on the Heard and McDonald Islands, Australian territories near Antarctica, questioning their relevance and impact.

“If you’ve seen the other great Australian movie, Happy Feet – you know, the penguins – those penguins of ours have just been tariffed down in Heard and Macquarie [sic] Island in Antarctica,” he said.

“They’re producing a sequel, it’s called Unhappy Feet. There’ll be a march of penguins on Washington.”

The Milken Institute conference was attended by high-powered business figures, including billionaire and Trump ally Elon Musk.

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