At TikTok Spotlight, an industry event that took place recently, the app unveiled an intriguing new advertising tool. This innovation allows brands to transform user-generated videos that feature their products into formal advertisements.

Importantly, this initiative ensures that users, regardless of their follower count—be it a modest 1,000 or a staggering million—are compensated for their content.

Currently, over 350,000 businesses in Australia are leveraging TikTok’s platform to boost their visibility, with companies like HiSmile leading the charge. HiSmile, which began its journey in 2014 with an initial capital of $20,000, has blossomed into a global powerhouse, largely fueled by its strategic advertising on TikTok and active participation in TikTok Shop in the UK and US.

TikTok Shop is a feature that facilitates in-app purchases, allowing users to buy products seamlessly while enabling creators to earn commissions by promoting specific brands or products.

Remarkably, HiSmile has already amassed sales exceeding $2.6 million on TikTok Shop in the early months of 2026. However, this success hasn’t yet translated to sales within Australia.

HiSmile has made more than $2.6 million in sales on TikTok Shop in the first few months of 2026 alone – but none of those purchases came from Australia.

Despite TikTok Shop’s popularity among brands and consumers, TikTok has yet to roll out the feature to its more than 10 million Australian users.

So when will Australia finally get access?

”It’s the question I get in every meeting,” Bradshaw confessed, but said there’s no launch date set for TikTok Shop Australia.

There’s no “hidden reason” why the feature hasn’t been rolled out in Australia yet, but Bradshaw said that it will come – eventually.

“There’s a roadmap, we’re opening new markets all the time [and] Australia is not on the immediate roadmap, but we will get there.”

NEVER MISS A STORY: Get your breaking news and exclusive stories first by following us across all platforms.