CES stands as the premier global technology trade show, drawing over 140,000 industry professionals and retail buyers to Las Vegas. These attendees eagerly anticipate the latest innovations and potential bestsellers that could shape the market in the coming year.

Amidst the presence of tech giants like Samsung, LG, Hisense, and Sony, the event also serves as a platform for smaller companies aspiring to gain prominence and for established businesses seeking to broaden their global influence.

At the 2026 gathering in the Las Vegas Convention Centre, 9News has spotted at least four Australian enterprises striving for international success.

“We are a nimble start-up offering a series of products compatible with the most popular mobile devices globally,” shared a representative. “Our customers not only appreciate the convenience of using our straps to secure their devices, but they also report significant health benefits, which is incredibly gratifying for my partner and me.”

Strapsicle, a company on the rise, might just catch the eye of a global retail giant at CES, propelling it to unprecedented success.

Trevor Long’s trip to Las Vegas was supported by Hisense, LG, Reolink, LEGO, and Samsung.