Among them are Paralympic swimmer Col Pearse, TikTok star Veronica B, known online as Aunty Salma, Australian singer Cxloe and content creator Tedsthetics.
Each video asks viewers to download the federal government’s My QuitBuddy app, which provides tips and information about staying smoke and vape-free.
The Australian government said the influencers have already generated a combined eight million views and 650,000 likes during the first phase of the education campaign.
“There is an enormous amount of misinformation and online advertising designed to lure teenagers into vaping,” Health Minister Mark Butler said.
“Together with the Albanese government’s world-leading vaping reforms, education is a key step to stopping Big Tobacco companies from luring a new generation into nicotine dependency.
“It’s pretty clear that teenagers don’t watch TV or listen to health ministers, much as I might like them to, which is why we’ve partnered with influencers that young people listen to: from comedians, to sport stars and gamers, and everyone in between.”
