A devastating landslide struck the Mount Maunganui Beachside Holiday Park at the base of Mauao this morning, leaving several individuals unaccounted for, according to police reports.

Emergency Management Minister Mark Mitchell confirmed to RNZ that among the missing is a young girl, heightening the urgency and concern surrounding the situation.

The NZ Herald reported that eyewitnesses at the scene were alarmed by screams, fearing that some people might be trapped beneath the debris.

In response to the incident, police are urging the public to steer clear of the affected area to facilitate emergency operations.

Tauranga Mayor Mahé Drysdale expressed deep concern, acknowledging that there are individuals whose whereabouts remain unknown. “Our thoughts are with them, their families, and everyone affected,” he stated.

He assured that efforts are being maximized on the ground to manage the situation, while offering support to both campground staff and visitors during this difficult time.

“This is a deeply distressing event, and our priority right now is the safety and wellbeing of those involved.”

“Due to the heightened risk to public safety, all tracks, access points, and surrounding areas of Mauao are closed while the considerable damage is assessed,” it said.

“Fencing is being installed and secured at key entry points, with signage and barriers in place at all closure points to prevent public access.

“Security will also be present to monitor the closure and ensure public safety.”

The public is strongly advised not to enter Mauao, or attempt to bypass fencing or barriers.

Crews from Mount Maunganui, Tauranga, Maketu, and Greerton are currently assisting, with further crews on the way