Share this @internewscast.com


To many, he’s an Aboriginal man building an online following – yet he belongs to no nation.
He has no biological descent and is not recognised or claimed by any Aboriginal community. No one knows his family: no mob, no Elders, no aunties, uncles or cousins.
His name is ‘Jarren’ — no last name, no lineage.

The character known as ‘Jarren’ has sparked conversation due to its nature as an entirely AI-generated portrayal of an Aboriginal man, raising concerns over authenticity and representation.

‘Jarren’ is the creation of Keagan John Mason – a South African content creator based in New Zealand, who some say is blurring the lines between AI and human appropriation, while others are calling it ‘digital blackface.’
Across social media, Mason has created various social pages named ‘Bush Legend: Wildlife Stories and Facts’, pages he describes as ‘digitally created for education & awareness.’
The pages feature interactions with and facts on various native fauna from Australia, including birds, reptiles and mammals.
The fictional ‘Jarren’ is the presenter and star of these ‘educational’ videos.
‘Jarren’ (and Mason) encourage viewers to subscribe to the various Bush Legend pages.
“When you subscribe, you’re directly supporting my journey and helping me keep creating daily content,” Mason writes.
“Your support lets me spend more time doing this full time, researching, and bringing these Aussie animal stories to life.
Bush Legend has gained almost 200,000 followers on its various social pages – 92,000 on Facebook, 89,000 on Instagram and 25,000 on TikTok – with many followers believing that ‘Jarren’ is real.

“He’s a natural,” remarked one observer after viewing a video featuring the digital creation.

Corey Tutt OAM, a proud Kamilaroi individual and a notable figure in STEM as the founder of Deadly Science, has expressed his unease about AI’s attempt to mimic cultural knowledge and real-life experiences. He believes this trend poses significant issues.

Bush Legend appears to have originally started as a satirical news channel called Nec Minnit News, purporting to be an NZ/Australian news channel.
Videos featuring ‘Jarren’ first started to appear in December last year, with the page quickly growing in popularity to 15,000 followers.
On his page descriptions, Mason notes that his pages use ‘AI-generated visuals to share wildlife stories for education.’
But while Bush Legend and ‘Jarren’s’ popularity is growing, so are the criticisms.

“This approach sends the wrong message,” Tutt stated, emphasizing that both adults and children should understand that wild animals are not docile creatures to be casually interacted with. “These interactions should be left to the experts,” he advised.

“More troubling still is the use of AI-generated images that resemble deceased people, where the technology searches for and recreates a likeness.”
“We are also seeing a rise in non-Indigenous organisations, often dressed in black-clad branding, using AI to manufacture cultural legitimacy,” the former NSW Young Australian of the Year said.
Damian ‘Wildman’ Duffy, a non-Indigenous wildlife enthusiast and nature guide who lives on Larrakia Country, has called out the Bush Legend’s pages to his 1.4million followers.
“It’s a white bloke using a completely fictional digital version of an Indigenous man, often painted up in ceremonial paint, to create fake wildlife content and make money,” he told NITV.
“In fact, everything you see on that page is AI. All of it. The character. The wildlife. The interactions. None of it is real.”
Duffy has also raised serious safety concerns, warning the content may encourage the public to interact with extremely dangerous and highly venomous wildlife.

In response to the Mason’s deployment of AI, audiences and social media users are urging individuals to seek out authentic wildlife and adventure content from real-life creators, Indigenous Rangers, or Aboriginal community-run social media platforms.

Dr Terri Janke – a Wuthathi, Yadhaigana and Meriam lawyer and international authority on Indigenous Cultural and Intellectual Property (ICIP), says AI can pose real risks to First Nations people, from cultural misappropriation and exploitation, to economic loss and the perpetuation of harmful or inaccurate representations.
“It takes space from real First Nations voices. It would be empowering to see real Indigenous rangers, not digital stand-ins,” she told NITV.
“Learning about Country and culture should be affirming, but when Aboriginal identity is simulated through AI without cultural respect and protocol, it becomes another way culture is taken, repackaged and exploited for attention and profit.”
Janke has previously emphasised that AI has “no Dreaming, no kinship, no connection to Country or cultural obligation.”
Because of that, AI can’t respect who is permitted to share certain stories, images or language — meaning it can misrepresent sacred knowledge and disrespect cultural law.
In response the growing criticisms, Bush Legend creator Keagan Mason has digitally prompted ‘Jarren’ to address those comments.
“I’m not here to represent any culture or group and this channel is simply about animal stories,” ‘Jarren’ says in one of the last videos.
“If this isn’t your thing – no worries – scroll and move on,” he says.

In calling out the Mason’s use of AI, viewers and social media users are encouraging people to follow real life wildlife and adventure content creators or Indigenous Rangers or Aboriginal community social media pages.

Share this @internewscast.com
You May Also Like
structures in Iran being struck by missiles

Iran Mourns Tragic Loss: Mass Graves and Thousands Gather to Honor 168 Children Allegedly Killed in US-Israel Strike

As the war in the Middle East intensifies, US President Donald Trump…

Australians Seek Unity Amid Deep National Divisions

Social cohesion in Australia is facing significant challenges, with recent surveys indicating…
An exterior shot of BrewDog DogTap in Murarrie, Brisbane is one of five BrewDog locations in Australia.

Australian Pubs and Employment Secure Amid UK Company’s Major Workforce Reduction

Despite recent closures and staff layoffs in the UK, Australian BrewDog pubs…

Iran’s Alarming Nuclear Warning Sparks US Concerns: What You Need to Know

Israel has initiated a strategic deployment of troops into southern Lebanon, marking…

Matildas Coach Calls for Compassion Towards Iranian Football Team After Striker’s Emotional Moment

In brief Iran will play the Matildas in the 2026 Women’s Asian…
Arrest made in cold case disappearance of AFL great's brother

Breakthrough in Cold Case: Arrest Made in Disappearance of AFL Legend’s Brother After Decades

Police have arrested a man in relation to the 14-year-old cold case…
A furious Thom Tillis demanded Kristi Noem's resignation.

Republican Senator’s Bold Stand: Potential Blockade on Trump Agenda Sparks Political Tension

Clearly frustrated, Tillis criticized Noem sharply for the wrongful detention of American…

Australia Unveils Significant Visa Fee Hike to $2,300: Everything You Need to Know About the Latest Changes

The Australian government has announced a significant increase in application fees for…

UN Demands Urgent Investigation into Heinous Attack on Iranian Girls’ School

In brief The school in southern Iran was hit on Saturday, the…
Kyle Sandilands and Jackie 'O' Henderson

Jackie O’s Innovative Solution Could Address a $200 Million Challenge

Analysis: Kyle and Jackie O’s 22-year airwave reign has come to an…
Mackay arson attack on tobacconist

Clumsy Arsonists Nearly Ignite Themselves During Failed Firebomb Attempt

A pair of fumbling firebombers have nearly set themselves on fire in…
Petrol prices are set to hit their lowest prices in three years.

Outrage Over Surging Petrol Prices: Are Service Stations Profiteering?

Australian oil companies are being accused of profiteering off the war in…