Researchers are calling for a national overhaul of food labelling, recommending clearer date markings, larger print, and simple icons to help consumers understand how long food stays safe and how it should be stored.

The study suggests small changes in how information is presented, such as clearly distinguishing between “best before” and “use by” dates, could go a long way in helping shoppers decide whether food is still good to eat.

Why current labels aren’t working

“It takes a lot of effort to find and understand date labels, and that effort makes it harder for people to make the right call,” Parker said.

“The UK’s retail sector has already proven this change is possible, without compromising food safety. It’s time we did the same.”

Industry wants direction, government says change is coming

The next phase of the National Date Labelling and Storage Advice Project will bring together government and industry partners to test and co-design clearer labelling.

Labels should be self-explanatory