A young man in his 20s was rescued from The Pillars in Mount Martha after taking a fall around 5:15 p.m. yesterday.

Emergency medical personnel provided on-site treatment for his serious injuries before airlifting him to the Royal Melbourne Hospital that night.

Later that evening, at approximately 8:30 p.m., high-angle rescue teams were called in to save a teenager who had fallen 40 meters from a cliff at Half Moon Bay in Black Rock.

The teenager was carefully extracted from the cliff and lowered safely to the beach, where paramedics transported him to The Alfred hospital in stable condition.

On Friday, emergency responders hurried to Beaumaris, near Black Rock, at about 1:15 p.m., following another cliff fall involving a woman.

The woman, in her 30s, was rescued by firefighters and taken to The Alfred hospital in critical condition.

The rescues come as Victorians continue to flock to beaches, sparking a renewed safety message from Life Saving Victoria.

“It can be inviting to go to these secluded locations, but we do know that this is where people are most often getting into danger,” Life Saving Victoria’s Dr Bernadette Matthews said.

“Tragically we have found that this has resulted in deaths that have occurred and also tragic injuries as well, spinal injuries that really cause that long-term impact for people.”

Matthews urged beachgoers to only visit water areas that were patrolled by lifesavers.

“We know that with this warmer weather and over the summer period, people are really looking at those different locations ot go and recreate around,” she said.

“It can be really enticing to follow that latest social media trend, but really that is not worth the cost of a life.”