A customer shops for a refrigerator at Riegelmann's Appliance
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John Gutierrez had been contemplating the purchase of a new laptop over the past year. Residing in Austin, Texas, he required a computer with enhanced processing capabilities and expanded storage to support his photography endeavors, and he was particularly interested in a model from a Taiwanese manufacturer.

Then US President Donald Trump announced expansive new import tariffs on Wednesday, including a 32 per cent tax on imports from Taiwan.

That same day, Gutierrez ordered the laptop, with a base price of $US2400 ($3927), from a retailer in New York specialising in photo and video gear.

A customer shops for a refrigerator at Riegelmann's Appliance
A customer shops for a refrigerator at Riegelmann’s Appliance on Thursday, April 3, 2025, in Gresham, Oregon(AP Photo/Jenny Kane)

A quick, informal calculation demonstrated how much he had saved by leasing prior to the enactment of tariffs. If he had delayed, Wochner noted, the cost would have increased by approximately $US4300 ($7036).

“One thing my car broker highlighted was that some dealerships were already tearing up previously agreed-upon deals and renegotiating them, fearing they wouldn’t be able to secure enough new inventory at a price that customers would find acceptable,” he mentioned.

He believes prices will continue to increase because the US has lost the trust of the international trade market.

“If you need a new car, if you can get that pre-tariff deal still, you should go get it,” he said, “because who knows what next Wednesday might be like”.

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