Why they aren't 'McLovin' it' at the Golden Arches
Share this @internewscast.com
McDonald’s experienced a decline in sales at the start of the year, marking the second consecutive quarter with reduced numbers as consumers cut back on spending due to economic uncertainties.
In the US, where it generates the most revenue, same-store sales fell by 3.6 per cent. This is the chain’s largest drop since the 2020 COVID-19 pandemic peak when stay-at-home orders were in place.

The first quarter’s net income was reported as $US1.87 billion ($2.93 billion), down from $US1.93 billion ($3.03 billion) in the same timeframe last year. McDonald’s explained that last year included a Leap Day, providing an extra day for revenue, which impacted the current year’s sales figures.

McDonald’s had another tough earnings report as consumers pull back on their spending.(David Paul Morris/Bloomberg/Getty Images via CNN)

CEO Chris Kempczinski stated in a release that while consumers are “grappling with uncertainty,” he remains confident in McDonald’s “ability to navigate challenging market conditions and capture market share”.

During a discussion with analysts, Kempczinski mentioned that “geopolitical tensions added to the economic uncertainty and negatively affected consumer sentiment beyond expectations”.

Visits to restaurants in its largest markets, including the US, fell more than predicted.

Although he expects McDonald’s to “outperform” its competitors, the chain isn’t “immune to the volatility in the industry or the pressures that our consumers are facing”.

McDonald’s is also seeing worsening pullback in spending from low-income consumers, which is down nearly double digits versus a year ago.

And, unlike a few months ago, spending from middle-income consumers also “fell nearly as much, a clear indication that the economic pressure on traffic has broadened”.

The burger invented because no-one went to McDonald’s on Fridays

The chain’s blunt assessment of the economic environment mirrors that of other companies, with Chipotle, Yum! Brands, Domino’s Pizza and Starbucks all recently reporting meager earnings results as consumer sentiment sinks.

The first quarter heralded the release of its revamped value menu, which was supposed to rev up sales for budget-conscious customers. 

However, a new meal promotion with A Minecraft Movie (released by CNN’s sister company Warner Bros. Pictures) was perhaps more successful in driving visits, with a third-party tracking service measuring measurable spikes to its restaurants.

Shares of McDonald’s fell nearly 2 per cent in early trading.

Share this @internewscast.com
You May Also Like
NSW Premier Chris Minns

Australia Set to Implement Nation’s Most Stringent Firearm Reforms This Week

In an urgent assembly of the state parliament, Minns announced a series…
Massive sinkhole in England swallows canal boats

Enormous Sinkhole in England Engulfs Canal Boats

A gigantic sinkhole has emerged in a Shropshire canal, stranding two boats…
RBA governor Michelle Bullock at a press conference.

Major Banks Forecast Interest Rate Trends for the Coming Year

One bank predicts as many as two hikes in the new year…
The Akrams are seen on CCTV at the Campsie property before the Bondi attack.

Shocking Bondi Attack: Gunmen Allegedly Launch Bombs into Crowd, Court Documents Unveil

In a shocking incident, the attackers at Bondi reportedly hurled shrapnel-filled bombs…

Communities Unite in Collective Grief After Tragic Bondi Terror Attack: A Story of Support and Resilience

Crowds continue to flock to a floral tribute at Sydney’s Bondi Beach,…
Leaders speak out after Trump resurrects Greenland takeover spectre

Global Leaders React as Trump Revives Greenland Acquisition Proposal

The leaders of Denmark and Greenland insist that the US won’t take…
Two of the NSW's most dangerous criminals have been caught up in a violent brawl at Goulburn's Supermax Prison. Footage of the fight between the rival prisoners, which was in 2022, has been released to 9News. The encounter started as a friendly stroll between Talal Alameddine and another inmate before the pair started to circled in the holding yard and throw punches.

Explosive Brawl Erupts at Goulburn Supermax: Unraveling the Chaos Among NSW’s Most Infamous Inmates

Two infamous criminals from New South Wales were recently involved in a…
Australians are being urged to take precautions over Christmas and New Year.

Australian Health Authorities Sound the Alarm as Flu Cases Surge

As the festive season approaches, Australians are being advised to exercise caution…

Minns Stands Firm on Protest Ban Despite Backlash Over ‘Tinderbox’ Concerns

NSW Premier Chris Minns has defended his government’s crackdown on protests, saying…

Shocking Assassination: High-Profile Russian General Killed in Moscow Car Bomb Attack

An explosion in Moscow claimed the life of Lieutenant General Fanil Sarvarov…
Massive bull shark caught off Queensland coast

Enormous Bull Shark Reeled In Near Queensland Coastline

A group of friends fishing off the coast of Queensland recently made…
Car bomb kills Russian general in Moscow

High-Ranking Russian Officer Fatally Targeted in Moscow Car Explosion

A Russian general lost his life on Monday in a car bomb…