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Sophia Begg, who has made a name for herself as @sophadophaa on social media platforms, stands out as one of the country’s prominent young influencers, boasting a follower count exceeding 2 million across various channels.

In 2023, Begg co-founded the fashion brand All For Mimi, which quickly gained recognition for its viral, sell-out tank tops. The brand’s meteoric rise has solidified her status both as a digital personality and a savvy entrepreneur.

At just 21, Begg masterfully balances her dual careers, succeeding as a social media influencer and a businesswoman.

Here, she shares her keys to achieving success.

What financial myth do you wish you had never believed?

In my first ever car, when I was 18, I believed that if I put my windows down the car would go slower and therefore use more petrol.

So even in summer, in 30 degree heat, I would keep my windows up and never use the aircon to save money.

What do you wish you could tell your 20-year-old self?

Last year [Begg turned 20 in 2024] was a wild one as it was the first year of my brand All For Mimi.

I would tell my 20-year-old self to speak kindly to herself, take each “mistake” as a learning curve, and keep moving forward.