Hidden pain behind BondiBoost founder Alexandra Jakob's tears at court
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Gabriel Jakob, a notoriously private Swedish entrepreneur, was set to confront his former spouse, Alexandra Jakob, in court this past Monday regarding an ongoing assault case. However, the proceedings have been rescheduled and are now slated for a three-day hearing later this year, promising a dramatic legal showdown at the Downing Centre.

Last June, Ms. Jakob was charged with two counts of domestic-related common assault, alongside charges of intimidation and unlawfully entering property with intent to commit an indictable offense. The charges paint a picture of a contentious and bitter dispute between the former partners.

Ms. Jakob, who co-founded the popular haircare brand BondiBoost and had previously found success as a childcare center entrepreneur, was visibly emotional as she exited the courthouse in tears. She was accompanied by her fiancé, Michael Burn, a former male escort.

The timing of the court appearances is particularly challenging for the couple. The case is set for mention on September 4, with the full hearing scheduled for November. Meanwhile, Ms. Jakob and Mr. Burn are planning to wed this September at Grantley Hall, a historic estate nestled in the Yorkshire Dales in northern England.

The upcoming court battle threatens to cast a shadow over what should be a celebratory time in their lives, setting the stage for a highly charged legal and personal drama.

The case will return for mention on September 4, ahead of the three-day hearing in November. This September, Ms Jakob and Mr Burn are scheduled to marry at Grantley Hall, a historic 17th-century estate on the edge of the Yorkshire Dales in northern England.

Grantley Hall happens to be 90 minutes from Mr Burn’s hometown of Newcastle – a city made famous in Australia by the raucous MTV series Geordie Shore.

Ms Jakob is expected to plead not guilty to all five charges and will defend the matter in court. An interim apprehended violence order has also been issued by NSW Police for the protection of Mr Jakob. 

Looking more like a Hollywood actress braving the paparazzi than a business figure fighting charges, Alexandra Jakob fought back tears as she left Downing Centre Court on Monday

Looking more like a Hollywood actress braving the paparazzi than a business figure fighting charges, Alexandra Jakob fought back tears as she left Downing Centre Court on Monday

The BondiBoost haircare founder clung to fiancé Michael Burn as they left the court together

The BondiBoost haircare founder clung to fiancé Michael Burn as they left the court together

Ms Jakob's counsel, AJ Karim, said his client had had several panic attacks that morning. The case will return for mention on September 4, ahead of the three-day hearing in November

Ms Jakob’s counsel, AJ Karim, said his client had had several panic attacks that morning. The case will return for mention on September 4, ahead of the three-day hearing in November

On Monday, a visibly shaken Alexandra Jakob clung to Mr Burn as they left the courthouse together, looking more like a Hollywood actress braving the paparazzi than a business figure fighting charges.

Ms Jakob claimed via her counsel, AJ Karim, that her marriage to her ex-husband had been ‘horrendous’ for her. Gabriel Jakob is not charged with any offence.

Mr Karim advised Magistrate Jennifer Atkinson that his client had experienced several panic attacks that morning.

The Jakobs had been together for 12 years, amassing significant wealth through the Little Learning childcare chain before launching haircare brand BondiBoost. They separated in March 2023.

Until recently, they had been neighbours, each living in multimillion-dollar waterfront homes on Wolseley Road in Point Piper.

Despite his business success, Mr Jakob has remained fiercely private.

In a rare 2024 interview with the Australian Financial Review, he declined to show his face in photographs due to privacy concerns.

But in a bizarre twist, he is now dating self-described ‘virtual stylist’ Anjelica Margaritis, who frequently shares thirst-trap selfies of the pair online, often with him deliberately turning his face away from the camera.

The elusive Swedish businessman Gabriel Jakob (left) was due to face his ex-wife Alexandra Jakob in court on Monday as she prepared to defend an ongoing assault matter. The former couple (pictured on their 2017 wedding day) separated in May 2023 and divorced a year later

The elusive Swedish businessman Gabriel Jakob (left) was due to face his ex-wife Alexandra Jakob in court on Monday as she prepared to defend an ongoing assault matter. The former couple (pictured on their 2017 wedding day) separated in May 2023 and divorced a year later

Ms Jakob (above, with her fiancé Mr Burn) claimed in court via her counsel that her marriage to Gabriel Jakob had been 'horrendous' for her. Mr Jakob is not charged with any offence

Ms Jakob (above, with her fiancé Mr Burn) claimed in court via her counsel that her marriage to Gabriel Jakob had been ‘horrendous’ for her. Mr Jakob is not charged with any offence

The fiercely private Mr Jakob is now dating self-described 'virtual stylist' Anjelica Margaritis (right), who shares selfies of the pair online, often with him turning his face from the camera

The fiercely private Mr Jakob is now dating self-described ‘virtual stylist’ Anjelica Margaritis (right), who shares selfies of the pair online, often with him turning his face from the camera

The long-running dispute has also extended to Ms Jakob’s fiancé, Mr Burn.

In December, a 12-month apprehended domestic violence order was issued protecting Mr Jakob from Mr Burn.

The order prevents Mr Burn from contacting or approaching Mr Jakob except through legal representatives and bars any form of harassment, intimidation or assault. There is no suggestion he has breached those conditions.

Two intimidation-related charges against Mr Burn were withdrawn after he pleaded not guilty. He pleaded guilty to a third charge, which was dealt with under Section 10(1)(a), meaning the court found the offence proven but did not record a conviction.

Ms Jakob and Mr Burn have since relocated across the Harbour Bridge, where they now reside in another waterfront mansion.

The pair are no strangers to the court and are due to return to Downing Centre in April over a separate matter involving Mr Burn’s ex-partner, Geoffrey Williams.

The dispute began in February last year when Mr Burn sought an apprehended violence order against Mr Williams, alleging harassing and stalking behaviour.

In response, Mr Williams lodged a police complaint claiming Ms Jakob had threatened him during a phone call after discovering his former relationship with Mr Burn.

There is no suggestion these allegations have been proven; they remain claims made in a complaint to NSW Police.

It's not just Ms Jakob in the trenches. Mr Burn is also involved in a separate legal matter with ex-partner Geoffrey Williams. (Ms Jakob and Mr Burn are seen at Downing Centre last month)

It’s not just Ms Jakob in the trenches. Mr Burn is also involved in a separate legal matter with ex-partner Geoffrey Williams. (Ms Jakob and Mr Burn are seen at Downing Centre last month)

Mr Burn (right) and Mr Williams (left) were more than business partners - they were also lovers

Mr Burn (right) and Mr Williams (left) were more than business partners – they were also lovers

Mr Williams (pictured outside court last month) ran the high-end escort agency 'Jake Ryan' with his ex-partner Mr Burn

Mr Williams (pictured outside court last month) ran the high-end escort agency ‘Jake Ryan’ with his ex-partner Mr Burn

As their two‑front legal battle drags on, it remains uncertain whether Ms Jakob and Mr Burn will press ahead with their English wedding this September or delay it until calmer times prevail

As their two‑front legal battle drags on, it remains uncertain whether Ms Jakob and Mr Burn will press ahead with their English wedding this September or delay it until calmer times prevail

After more than a year of court appearances, the matter was due to be heard last month, despite attempts by Mr Burn’s barrister to reach an agreement with Mr Williams. After hours of delays, it did not go ahead.

The saga has attracted significant attention.

Long before Mr Burn was involved with Ms Jakob, he ran the high-end escort agency ‘Jake Ryan’ with his then-partner Mr Williams.

The two men were not only business partners but also in a relationship – one that later deteriorated. Mr Burn was soon moving into Ms Jakob’s Point Piper mansion.

Allegations of threats, intimidation and harassment have since been made in this messy saga running parallel to the separate dispute between Ms Jakob and her ex-husband.

As their two‑front legal battle drags on, it remains uncertain whether Ms Jakob and Mr Burn – still devoted to one another despite the turmoil engulfing them – will press ahead with their idyllic English wedding or delay it until calmer times prevail.

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