Dylan Mulvaney, known for her influential presence on social media, has made headlines once more. After her collaboration with Bud Light in 2023 led to significant controversy and a downturn in the beer brand’s sales, Mulvaney is now set to take the stage in a popular Broadway production.

At 29, Mulvaney is poised to make her Broadway debut as Anne Boleyn, King Henry VIII’s second wife, in the hit musical ‘Six,’ starting February 16. This role marks a significant milestone in her career.

The production is celebrated for its innovative approach, offering a female-centric narrative of historical figures, all presented in the vibrant style of a contemporary pop concert.

The announcement was made by the show’s official social media accounts, confirming Mulvaney as part of the upcoming cast rotation.

A social media announcement enthusiastically declared, “Prepare to lose your heads for our newest Anne Boleyn! Extend a regal welcome to Queen Dylan Mulvaney, joining the #SIXBroadway 5.0 cast as Anne Boleyn.”

‘Six’ brings to life the tales of Henry VIII’s wives as if they were a modern pop girl band, allowing them to reclaim their narratives through dynamic musical performances.

According to the show’s promotional material, the production shines a spotlight on these historical women, allowing them to emerge from the ‘shadow of their infamous spouse’ and share their stories independently, championing women’s empowerment and ’21st-century girl power.’

Dylan Mulvaney will make her Broadway debut portraying Anne Boleyn, the second wife of King Henry VIII, beginning February 16

Six is a Tony Award–winning musical that reimagines Henry VIII’s wives as a modern pop group reclaiming their stories. The production has run on Broadway since 2021

Since opening on Broadway in 2021, Six, written by Toby Marlow and Lucy Moss, has become the longest-running production in the history of the Lena Horne Theatre and won the 2022 Tony Award for Best Original Score. 

In an Instagram post celebrating the Broadway casting, Mulvaney expressed her excitement.

‘Yay Broadway!’ she wrote. ‘So happy my bway debut is playing a fellow polarizing woman in this perfect musical next month. I hope you will all come watch me live my dream. I am SO HAPPY I CAN’T STOP SMILING.’

Mulvaney’s casting comes almost three years after the transgender influencer sparked a national boycott from conservatives in April 2023 with her Bud Light campaign. 

The social media star shared images of herself with a custom beer can featuring her face as part of a marketing campaign marking Mulvaney’s first full year transitioning. 

The promotion detonated a backlash that quickly grew into a full-scale boycott, fueled by conservative outrage and amplified across social media and conservative news outlets.

The fallout proved financially devastating. By early 2024, Bud Light sales had fallen nearly 30 percent in the months following the campaign, ultimately costing the brand its long-held status as America’s best-selling beer.

The controversy became one of the most visible corporate culture clashes in recent memory, forcing parent company Anheuser-Busch to recalibrate its marketing strategy amid sustained consumer revolt.

Mulvaney has repeatedly defended the Bud Light deal, describing the backlash as unexpected and deeply personal.

Mulvaney described the role as playing a ‘polarizing woman’ and said she was ‘so happy’ about the opportunity

The casting announcement was first made by Six’s official social media accounts and echoed by Mulvaney shortly after

Last September, Mulvaney starred in the off-Broadway solo show The Least Problematic Woman in the World 

Mulvaney sparked what researchers at Harvard Business School called ‘one of the biggest boycotts in American history,’ when she partnered with Bud Light in 2023

Appearing on The View in March 2025, Mulvaney said she accepted the partnership casually.

‘I loved beer and didn’t think anything of it,’ she said during the appearance.

Mulvaney later expanded on those views during an interview on CBS Mornings, where she criticized rollbacks of transgender-related policies under the Trump administration.

‘It didn’t change any way that I think about myself because I’m a woman no matter what my passport says,’ Mulvaney said, referring to the State Department’s decision to stop issuing passports with an ‘X’ gender marker in addition to ‘M’ and ‘F.’

Mulvaney rose to prominence by documenting a gender transition through a daily TikTok series titled Days of Girlhood, which quickly went viral and helped build a following of more than 1.5 million people across platforms.

Beyond social media, Mulvaney has worked as a performer, writer, and digital creator, appearing in cabaret shows and releasing original comedy and music online. 

She previously starred in the off-Broadway solo production The Least Problematic Woman in the World.