Consumer prices rose by 7 percent in December over the previous year, its fastest increase since the early 1980s, as companies raised prices to offset pandemic-driven supply chain issues — and also took the opportunity to increase profit margins on the back of brisk consumer spending.

The latest Consumer Price Index data, released Wednesday by the Bureau of Labor Statistics, marks the third consecutive month in which the index, a measure of what consumers pay for goods and services, rose by more than 6 percent.

Shelter, used cars and trucks were the biggest contributors to the price increase, along with food, BLS said.

Prices for shelter rose 0.4 percent, used cars and trucks rose 3.5 percent, and food rose 0.5 percent, the largest contributors to the increase.

The “core index,” which excludes the more volatile food and energy, also rose, by 5.5 percent.

“Supply has not kept up with this rise in demand, and prices of goods have surged,” Moody’s Investor Services said in a report.​​ “Supply disruptions, especially for semiconductors, have also contributed to shortages of high-ticket items such as new and used cars, and pushed up prices.”   

In mid-December, the Federal Reserve announced it would likely raise interest rates three times in 2022, though it kept its benchmark rate near zero.

High inflation is a “severe threat,” Federal Reserve Chairman Jerome Powell said Tuesday during a Senate hearing for his second term at the head of the central bank. However, he was optimistic that supply-chain issues would ease this year and help reduce inflation.

Two-thirds of publicly traded companies are reporting greater profit margins now than they did before the pandemic, Sen. Elizabeth Warren, D-Mass., said during the hearing.

“Does that increase in profit margins, combined with greater market concentration in industry after industry, suggest to you that some corporations may be passing along increased costs and at the same time charging more on top of that to fatten their profit margins?” Warren asked Powell.

“That could be right, it could also just be though that demand is incredibly strong and they’re raising prices because they can,” Powell replied.

The December data reflects the initial impact of the omicron variant, which has a different effect depending on the sector: The highly contagious strain has already led to slightly lower prices for travel, recreation and other in-person services. 

But omicron cases also reduce labor supply, the effect of which may eventually make its way to the consumer in the form of lower production, which tends to push up prices. Butter futures hit their highest prices since 2017 and cheese and milk contracts are their highest in over a year.

“Across the country, dairy manufacturers are struggling to run with the surge of coronavirus cases, squeezing already constrained labor,” Matt Gould, editor of The Dairy Market Analyst, said in a research note.

Going forward, a tighter labor pool, which drives up wages and therefore consumer demand and prices, could have a bigger impact on inflation, Powell said. Job seeking has lagged despite the record number of openings. That’s due to multiple factors, including an increase in retirements, unemployed workers hanging back for Covid-related health concerns and caregiving needs, and workers saying they’re taking time to upgrade their careers and work-life balance.

We’ve heard a chorus of CEOs on quarterly company earnings conference calls talk about their ability to raise prices with very little pushback from consumers.

Consumer expectations of continued inflation have also driven up demand as shoppers feel pressure to go and buy and “lock in” prices before they rise again, creating a self-fulfilling inflation prophecy.

But that effect may be moderating as consumer expectations of inflation plateaued after rising sharply in recent months in the New York Fed’s December survey, with the median one-year ahead expected inflation rate remaining unchanged at 6 percent.

Companies have been including inflation guidance in their forward-looking statements for months now. Domino’s Pizza CEO Ritch Allison told a virtual conference Tuesday the chain expected their food costs to raise 8 to 10 percent during 2022. In October, consumer goods giant Procter & Gamble announced across-the-board price increases on everything from diapers to oral care products.

During the pandemic, consumers have shifted spending away from travel, entertainment and food away from home. Combined with stimulus spending they’ve had more funds available to spend on consumer goods and, judging by their robust shopping behavior, have appeared to shrug off many price increases.

“In the past six months, we’ve heard a chorus of CEOs on quarterly company earnings conference calls talk about their ability to raise prices with very little pushback from consumers,” said Greg McBride, chief financial analyst at Bankrate. 

“The risk going forward is the dreaded wage-price spiral where, because of rising prices, workers demand higher wages, which then lead to higher prices and further demands for higher wages,” he said. “Not only do prices continue to rise but wages never really keep pace, further squeezing household buying power.”

Source: This post first appeared on NBC News

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