Consumers Force C-Suite Transgender Retreat
Share this @internewscast.com

The Wall Street Journal is warning C-suite executives that their daytime adventures in woke politics can cost them their annual bonuses.

“In most of these C-suites, they’re like, ‘We don’t want to be next,’” Jim Fielding, a former top retail executive at Claire’s Stores and Disney Stores, told the newspaper for a June 6 article, headlined “Companies That Embraced Social Issues Have Second Thoughts.”

“One step can turn a social-media storm into a corporate crisis that cripples businesses and wrecks careers,” the article says, adding:

Over the past decade, companies have become more vocal on causes such as immigration, voting access, abortion, gay rights and racial equity, often taking stances shared by progressives. Many executives said they felt pushed by employees or customers to express an opinion on issues rippling through society.

What is changing now, executives and corporate advisers said, is that conservative groups and political leaders are pushing back against companies more forcefully. Consumers are also more openly expressing frustration that companies are airing views in ways some don’t welcome.

In the last month, the social-media storms have helped to kill roughly $10 billion in stock market value at “tuck friendly” Target retail stores and roughly $20 billion from Dylan Mulvaney’s Bud Light partners at Anheuser-Busch.

The huge losses will slash corporate bonuses for all C-Suite executives and managers — not just for the few executives that championed the populist boycotts.

The ordinary shareholders were pushed off the economic cliffs by politically active middle managers, usually working hand in glove with woke CEOs and pro-diversity investors on Wall Street.

But some companies are dodging the consumer pushback, partly because they are niche sellers to mostly progressive buyers.

For example, outdoors retailer North Face touted a joint marketing campaign with a “drag queen” female impersonator but has not precipitated a backlash. The backlash has not appeared likely because consumers who would oppose the marketing already shop at other stores, such as Cabela or Carhartt.

Those dodges are being cited by the networks of political advocates to call for even more Fortune 500 political advocacy:

“It’s not the end of LGBT marketing. It’s the end of amateurism in LGBT marketing,” said Fabrice Houdart, who consults with Fortune 500 companies and directs an organization for LGBT board members. He said senior leaders should consult with marketing, legal and communications teams, and also with employee resource groups, such as an LGBT employee group, along with human-rights advisers, if they have them.

“I can see that my [corporate] clients are more cautious,” said political advocate Houdart.

Share this @internewscast.com
You May Also Like

Exclusive – Banks: Republicans Putting Ukraine over U.S. Won’t ‘Pass the Test in 2024’

Rep. Jim Banks (R-IN) joined Sirius XM’s – News Saturday and predicted…

Person discharges gun, dies after BG police respond to license plate reader alert regarding felony warrant

Police claim they received a license plate reader alert regarding a felony…

Russell Brand: BBC Show “Binned Five Years Ago After Predator Claims”; Advertisers Pull Rumble Content

Russell Brand’s last show on mainstream British TV was binned without making…

My Mum, Your Dad stars Roger and Janey confirm they're still together with cosy Instagram photos following ITV show's emotional finale

My Mum, Your Dad stars Roger Hawes and Janey Smith have confirmed…

Police arrest suspect connected to Calif. ‘flash mob’ robbery

() — Police in California arrested another suspect in connection to the…

Police presence at Sands on Beach Apartment Homes on Beach Boulevard in Jacksonville

A JSO dispatcher told First Coast News that the current police presence…

Cleveland community canvasses for missing teen Keshaun Williams

Williams was first reported missing on June 20. There remains an active…

Keanu Reeves' girlfriend Alexandra Grant gives RARE interview about her relationship: 'He's such an inspiration to me'

Artist Alexandra Grant has a lot of expectations on her shoulders. She…

Summers: Deal on Battery Plants Between UAW, Big 3 Will Be Harder to Reach than an Agreement on Wage Increase

During an interview aired on Friday’s edition of Bloomberg’s “Wall Street Week,”…

Nic Kerdiles Dies: Anaheim Ducks Forward And Franchise’s First Orange County Player Was 29

Nic Kerdiles, the Anaheim Ducks forward who beat the odds and became…

Local families honored on Gold Star Family Day

Sunday is Gold Star Mothers and Gold Star Family Day in America.…

Mac and Cheese Festival coming to Avon on September 30

Tickets for the event are on sale now and begin at $39…