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Elon Musk is buying Twitter and taking it private.

Twitter’s board of directors unanimously agreed to Musk’s offer to purchase the social media platform at a price of $44 billion, the company announced Monday.

The deal brings arguably the internet’s most influential platform under the control of one of the world’s richest people. Musk, a prolific Twitter user, has repeatedly decried efforts to moderate speech on the service.

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk said in a statement. “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans. Twitter has tremendous potential — I look forward to working with the company and the community of users to unlock it.”

Tesla Gigafactory - Elon Musk
Elon Musk, Tesla CEO, stands in the foundry of the Tesla Gigafactory during a press event in berlin on Aug. 13, 2021.Patrick Pleul / Picture Alliance via Getty Images file

Twitter stockholders will receive $54.20 in cash for each share of Twitter common stock once the transaction closes. It’s a 38 percent premium to Twitter’s closing stock price on April 1 — the last trading day before Musk disclosed his approximately 9 percent stake in Twitter.

“The Twitter Board conducted a thoughtful and comprehensive process to assess Elon’s proposal with a deliberate focus on value, certainty, and financing,” said Twitter board chair Bret Taylor in a statement. “The proposed transaction will deliver a substantial cash premium, and we believe it is the best path forward for Twitter’s stockholders.”

ly April, when it was first revealed that Musk had acquired a 9.2ent stake in Twitter, making him one of the company’s biggest shareholders. Since then, Musk and the company had engaged in something of a corporate battle over the future of the company, with Musk briefly agreeing to join the board, later announcing an acquisition offer, and Twitter looking to stop Musk’s acquisition with a corporate maneuver known as a “poison pill,” which is meant to block takeover efforts.

The poison pill was seen as a stop-gap measure to prevent Musk from purchasing the social media platform. The “pill,” known as a shareholder rights plan, would have prevented Musk from purchasing more than 15 percent of Twitter shares on the open market by triggering a provision to allow Twitter to sell more shares, diluting the value of Musk’s holdings.

But on April 20, Musk filed a securities document showing he had obtained financing agreements worth $46.5 billion from a group of banks led by Morgan Stanley to complete a potential transaction. That may have put pressure on Twitter’s board to more seriously consider Musk’s bid.

Twitter shares had lost some 17 percent of their value between the time current CEO Parag Agrawal was announced as the social media platform’s newest chief and April 14, when Musk revealed his outsized ownership stake.

Lauri Brunner, senior portfolio manager for financial services group Thrivent’s large cthe ap growth fund, which holds about $160 million-worth of Twitter shares, told NBC that giv n his record at Tesla, Musk would be able to serve as a “catalyst” for delivering strong performance at Twitter. Thrivent is also a Tesla shareholder.

“I think that Elon is very transparent about his plans and his strategy,” Brunner said.

Source: This post first appeared on NBC News

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