The presenter, 40, will be appearing alongside Lee Mack, 53, to co-host Wim Hof’s Superstar Survival.
Venture: Holly Willoughby has reportedly been granted two and a half weeks off from This Morning to co-host Wim Hof’s Superstar Survival on rival BBC
It has been said she will be flying back to the UK at weekends for the ice skating competition.
Back in 2018, Holly stepped in for Ant McPartlin on I’m A Celebrity…Get Me Out Of Here! after he took a break to receive help for alcohol and substance addiction.
Referring to that fill-in, a source told The Sun: ‘Holly loved I’m A Celeb so much it gave her the confidence to strike out on her own and do more mainstream solo TV projects.
‘She has high career ambitions and is starting the year as she means to go on.
Setting her sights: The presenter, 40, will be appearing alongside Lee Mack, 53 to co-host Wim Hof’s Superstar Survival – and the sought-after TV star will be flying out to Southern Europe on January 17
Busy bee: The day before beginning filming for her new project, she will kickstart the latest series of Dancing On Ice with This Morning co-host Phillip Schofield, 59 (pictured March 2021)
‘However, she absolutely loves This Morning and her on-screen partnership with Phillip, so isn’t going anywhere long-term. She’s just grateful ITV bosses are giving her the freedom to do her own projects.’
MailOnline has contacted representatives for This Morning and Holly for comment.
It’s the latest career move for Holly, who already has several other jobs – from being an ambassador of Garnier and Marks and Spencer, to a novelist who released her first tell-all book in October, costing £20 a copy.
Author: It’s the latest career move for Holly, who already has several other jobs – from being an ambassador of Garnier and Marks and Spencer, to a novelist who released her first tell-all book in October, costing £20 a copy
As well as her fortune from TV presenting – the mainstay of which is a reported £730,000 a year to present ITV’s flagship daytime show This Morning – the mother-of-three also rakes it in from numerous sponsorship deals with the likes of Garnier and Marks and Spencer.
Wim Hof’s Superstar Survival will follow a group of celebrities who are put through their paces as they head on a mighty adventure of self-improvement.
Wim Hof, 62, is known as the Iceman and is renowned for his ability to withstand freezing temperatures.
Holly told The Radio Times: ‘I can’t wait to team up with Lee and Wim on this show. Lee is a favourite in our house because he’s so hilariously funny and I’ve been a fan of Wim for a long time – he’s a genius who’s incredibly passionate about helping others.
‘This show is going to be brilliantly entertaining and you never know… you may find out some things that could help you along the way too.’
Gruelling: Wim Hof’s (pictured) Superstar Survival will follow a group of celebrities who are put through their paces as they head on a mighty adventure of self-improvement