Tiger Woods’ golf apparel brand is setting its sights on collaborating with top figures in the sport as it continues to generate impressive revenue.
The iconic golfer unveiled his eagerly anticipated clothing line, Sun Day Red, in collaboration with TaylorMade this past May. This move followed his departure from Nike, ending a 27-year partnership with the sportswear giant.
Teaming up with TaylorMade seems to have been a lucrative decision, with financial gains exceeding initial expectations.
“Our revenue growth has surpassed all our expectations,” stated David Abeles, CEO of both Sun Day Red and TaylorMade, in an interview with Front Office Sports. “The results are truly remarkable, and we’ve already exceeded all our revenue forecasts.”
Buoyed by its early success, Sun Day Red signed Karl Vilips as its first brand ambassador last February. Vilips went on to clinch a victory at the PGA Tour’s Puerto Rico Open in March and currently holds the 137th spot in the Official World Golf Ranking.
Now, the company is reportedly looking to recruit more talented individuals to join its growing roster.
Tiger Woods’ brand, Sun Day Red, is reportedly raking in money sooner rather than later
The 15-time major winner is pictured arriving to a TGL match in a Sun Day Red bomber jacket
‘We’re absolutely working with more tour players to determine who can fit that criteria and those brand standards,’ Abeles told FOS. ‘We’ll build a wonderful unified team, much like we have at TaylorMade.’
TaylorMade currently has the likes of World No 1 Scottie Scheffler, Rory McIlroy, and Tommy Fleetwood and women’s World No 2 Nelly Korda inked to club and ball deals.
With Sun Day Red set to launch its first women’s line later this year, Abeles insisted that the brand was excited about bringing some of the top female talent onboard.
The brand began selling online in 2024 before offering products in select retail locations like private golf clubs and premium resorts last year.
Merchandise raised eyebrows thanks to the exorbitant price tags. In addition to polo shirts, which range from $115 to $150, the brand is also selling hoodies for $200, shorts for $135, pants for $165 and hats for $50.
Woods joined forces with TaylorMade, first announcing an expanded partnership with the new golf attire and accessory line back in February 2024.
He has modeled his designs over the past couple of months, wearing the brand during tournaments as well as sporting sweatshirts and hoodies casually off the course as well as to his TGL matches.
The name, Sun Day Red, is inspired by Woods’ infamous outfits he sports on the final day of tournaments.
The golf legend launched the apparel line back in 2024 after he split from NIke after 27 years
The 50-year-old models the clothing line on the course during tournaments
The 15-time major winner has always worn red on Sundays, the final day of a golf tournament, a tradition started by his mother, Kultida, who believed it empowered him.
Despite his career beginning to wind down, Woods is believed to have a net worth of US$ 1.3 billion as of June 2025, according to Forbes.
Woods, who turned 50 in December, has not competed in a professional tournament since the 2024 Open Championship at Royal Troon. He missed the cut after playing two rounds.
Woods hasn’t played a full four rounds of professional golf since the 2024 edition of The Masters.
He is currently in the midst of recovery from yet another back surgery – the seventh of his career.
He suffered his latest setback in October when he underwent a disc replacement in his spine. The recovery has been brutal, and Woods himself has acknowledged that he hoped he would heal quicker.
