ORLANDO, Fla. – The California-based fast-food chain Jack in the Box is looking to grow east of the Mississippi River, and it is eyeing Central Florida for its expansion.
The chain — known for its eclectic menu of burgers, tacos and chicken sandwiches — said it is currently looking for franchisees to bring the brand to the Orlando area.
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“Jack in the Box completed a strategic market plan that shows approximately 60 trade area opportunities in the Orlando market,” the company said in a statement.
The company said the growth of the Orlando area is part of why it is targeting Central Florida.
“We are targeting Orlando because of the market growth, the attractive demographic and psychographic profiles that match our core customer and the prominence of having units in the core Florida market,” Jack in the Box said.
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The chain said it does not yet have a timeline for when the first stores might open around Orlando.
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According to the company’s website, the estimated initial investment for a Jack in the Box franchise is between $1,697,000 and $2,694,600. The site also said the company requires a minimum liquidity of $500,000 and a minimum net worth of $1 million for franchisees.
Jack in the Box has more than 2,200 locations, mostly along the West Coast.
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