Share this @internewscast.com

ABINGDON, Va. (WJHL) — On Wednesday, Pepsi and Food City introduced a new “Mountain Dew” vehicle, drawing inspiration from NASCAR icon Darrell Waltrip’s 1981 Buick Regal.

The car will travel to Food City locations and other events, offering opportunities for people to take pictures and enjoy free Mountain Dew samples.

This particular Buick is painted in tribute to Waltrip’s participation in the NASCAR championship of 1981. The car dons a Mountain Dew “Number 48” design to commemorate the year the beverage was first crafted in Johnson City.

“We’ll be offering product samples at our stores, distributing coupons, and featuring fantastic deals on Mountain Dew,” explained Ross Purdy, Food City’s Vice President of Merchandising. “Moreover, one fortunate customer will have the chance to win $25,000, presented to them just in time for Christmas. It’s straightforward; every purchase of Mountain Dew with your value card automatically registers you for a chance to win.”

Pepsico Beverages Key Account Manager Jason Smith said community members can keep an eye out for future events that will host the car.

“In 1981, Darrell Waltrip clinched the NASCAR national championship with his 1981 Buick. We have recreated that car, ensuring it carries the number 48, to celebrate the year Mountain Dew originated,” he noted. “This vehicle will serve as a marketing platform for collaborative initiatives between Mountain Dew and Food City, including grand openings, community gatherings, and similar events.”

The car also has a 400-hp Chevy engine and a trunk stocked full of Mountain Dew.

Share this @internewscast.com
You May Also Like

Discover Florida’s Cities with the Priciest Real Estate

Florida’s bustling metros are topping the charts with the most cities ranked…

Authorities Detain Trio in Augusta for Suspected Car Break-Ins; Firearm and Tools Confiscated

AUGUSTA, Ga. – Late Friday night, just as the clock ticked past…

Urgent Recall: 2 Million Pounds of BBQ Pork Jerky Pulled from Shelves Over Metal Wire Contamination Risk

(The Associated Press) — A significant recall has been issued by a…

Trump Embarks on Asia Tour Amid Prolonged U.S. Government Shutdown, Set to Meet China’s Xi

President Donald Trump embarked on his inaugural trip to Asia during his…

Remains of WWII Hero Finally Returned Home After 81 Years Missing in the Pacific

SALT LAKE CITY (ABC4) – In a poignant moment steeped in both…

Honoring History: WWII Veteran Finally Laid to Rest 81 Years After Pacific Disappearance

The remains of a United States Navy Ensign, tragically lost near Yap…

Week 11 Thrills: Top Scores and Highlights from Friday Night Blitz 2025

SAVANNAH, Ga. — Welcome to the eleventh week of Friday Night Blitz!…

Trump Considers Imposing 10% Additional Import Tax on Canada Over Delayed Removal of Anti-Tariff Advertisement

On Saturday, President Donald Trump announced plans to increase tariffs on Canadian…

Chicago Student Journalists Innovate with Interactive Map Tracking ICE Sightings

CHICAGO – The presence of federal immigration enforcement agents has noticeably increased…

Experience Spooktacular Thrills at North Augusta’s Jack-O-Lantern Jubilee Halloween Festival

NORTH AUGUSTA, S.C. – The streets are set to come alive with…

Transforming Lives: TLC Center’s Ambitious Expansion Plans for a New Teen Hub in Carter Co.

ELIZABETHTON, Tenn. (WJHL) – The TLC Center in Elizabethton is setting its…

Friday Night Football Fever Ignites Excitement on October 24, 2025

CENTRAL ILLINOIS (WCIA) — The curtain closed on the high school football…