On Sunday, the Bay Area transformed into a celebrity hotspot as the grand spectacle of football unfolded at Levi’s Stadium in Santa Clara, California. The luxury boxes and prime seats along the sidelines were teeming with some of Hollywood’s most recognizable faces.

Although Taylor Swift was absent this year due to the Kansas City Chiefs not qualifying for Super Bowl LX, the event didn’t lack in star-studded allure.

Kendall Jenner was among the most talked-about attendees, captivating onlookers with her stylish entrance in a black crop top paired with jeans as she made her way to an exclusive suite.

Hailey Bieber also made an impression as she entered her suite, wrapped in a trendy white furry jacket that balanced comfort with style amid the Super Bowl excitement.

Her husband, Justin Bieber, who delighted fans with an impromptu performance of his hit “Baby” alongside Ludacris on Saturday, was spotted enjoying the event as well.

Adding to the blend of music and sports icons, Jay-Z was seen arriving with his daughters, Blue Ivy and Rumi Carter, contributing to the overall glamorous atmosphere.

Celebrities flocked to the Bay Area on Sunday as football’s biggest night took over Levi’s Stadium in Santa Clara, California, with luxury suites and sideline seats packed wall to wall with A-listers

Chris Pratt made it a family affair as well, attending the game alongside his son before taking on hosting duties as he introduced the Seattle Seahawks ahead of kickoff.

Travis Kelce was also spotted amid the pregame buzz, drawing cheers as he made his Super Bowl appearance despite his team falling short of this year’s championship matchup.

Elsewhere inside the stadium, Travis Scott commanded attention in Chanel as he snapped photos from the sidelines.

Rock legend Jon Bon Jovi was also front and center, continuing his long-standing relationship with the NFL as he helped introduce the New England Patriots ahead of kickoff.

Adding international star power, tennis icon Roger Federer was seen smiling in the crowd as he took in the spectacle from the stands.

Ty Dolla $ign, Flava Flav, Logan Paul, Rob Lowe and Marcus Allen also made their way to the game. 

Cardi B is also expected to attend to cheer on her boyfriend, New England Patriots wide receiver Stefon Diggs, after frequently showing up as his biggest supporter throughout the 2025–2026 season.

Jay-Z arrived with his eldest daughter, Blue Ivy Carter, who has attended multiple Super Bowls with her dad 

Among the most buzzed-about arrivals was Kendall Jenner, who turned heads as she made her way through the stadium wearing a black crop top and jeans while heading toward a private suite

Close behind her, Hailey Bieber was spotted walking into a suite bundled up in a chic white furry jacket, keeping things cozy and camera-ready amid the Super Bowl frenzy

Elsewhere inside the stadium, Travis Scott commanded attention in Chanel as he snapped photos from the sidelines

Although it was unclear whether they would be in attendance, famed Bostonians including Matt Damon, Ben Affleck, Chris Evans and John Krasinski were all expected to be cheering on New England from afar. 

On the Seahawks’ side, support was set to come from Ciara, former quarterback Russell Wilson, Will Ferrell and hometown favorite Macklemore.

Super Bowl LX marked a high-stakes rematch more than a decade in the making between the Seattle Seahawks and the New England Patriots. 

NFL fans will remember their dramatic 2015 showdown, when a last-minute interception on the one-yard line sealed a 28–24 Patriots victory.

Travis Kelce was also spotted amid the pregame buzz, drawing cheers as he made his Super Bowl appearance despite his team falling short of this year’s championship matchup

Chris Pratt made it a family affair as well, attending the game alongside his son before taking on hosting duties as he introduced the Seattle Seahawks ahead of kickoff

Rock icon Jon Bon Jovi, meanwhile, made a high-profile appearance at the stadium, continuing his long-standing association with the NFL as one of the most recognizable faces in music to regularly attend the league’s biggest events

J Balvin seen on the field prior to Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi’s Stadium

Billie Joe Armstrong of Green Day gave a peace sing as he walked on the field

Both teams entered this year’s championship under new leadership, with the Patriots led by 23-year-old quarterback Drake Maye and the Seahawks by 28-year-old Sam Darnold. 

Kickoff was set for 6:30 p.m. Eastern (3:30 p.m. local time) as Super Bowl LX lit up Silicon Valley. 

And while the action on the field was sure to deliver, the halftime show was already making headlines.

Fresh off a massive night at the Grammys, six-time winner Bad Bunny was tapped to headline the Super Bowl halftime show, just one week after taking home three awards, including Album of the Year for DeBí TiRaR Más FOToS.

Rob Lowe and Marcus Allen are seen attending the Super Bowl LX Pregame at Levi’s Stadium

The Puerto Rican superstar is expected to deliver a high-energy set celebrating Latin culture and tradition, pulling from his six-album catalog, with fans speculating about potential surprise guests ranging from Cardi B to Jennifer Lopez.

Bad Bunny is set to make history as the first Latin rapper to headline the Super Bowl halftime show – and the first performer to lead the show without singing a single song in English.

While the announcement sparked backlash from some conservative critics, the NFL stood firmly behind its decision. 

League commissioner Roger Goodell defended the choice this week, calling Bad Bunny ‘one of the great artists in the world’ and praising his ability to use the global platform to unite audiences through creativity and talent.