Luxury dog treats have boomed during the pandemic but experts are reminding owners what our pets really need – love, attention and walks.

Dogs with well-heeled owners can now wolf down a menu worthy of a Michelin-starred restaurant with dishes including grass-fed buffalo tails and canine caviar.

But experts at The Kennel Club have reminded owners that dogs can prosper without the opulent treats that fly off the shelves for more than ten times the price of human equivalents.

Thrive ProReward 100 per cent Liver dog treats sell for £7.60 per 100g (£76 per kilo), compared with a human alternative at Marks & Spencer, Scottish Lamb’s Liver, which costs around £4 a kilo.

More than half of owners bought more pet treats during the pandemic, market research group Mintel found

More than half of owners bought more pet treats during the pandemic, market research group Mintel found

More than half of owners bought more pet treats during the pandemic, market research group Mintel found

At Ocado, Woofs’ Cod Fingers dog treats sell for £4.85 per 100g (£48.50 per kg). A packet of regular cod fingers at the same store costs £1.75 (£7 per kg).

The Kennel Club’s Bill Lambert said: ‘Dogs don’t need artisan treats, expensive luxuries or any extensive pampering.

‘They are at their happiest when owners give them love and attention and provide for all their needs.’

More than half of owners bought more pet treats during the pandemic, market research group Mintel found.

Manufacturers justify their prices by arguing that their treats often undergo sophisticated food manufacturing processes and contain the finest ingredients.

The Innocent Pet Care Company, owner of The Innocent Hound, whose treats are also sold at Ocado, said: ‘The price of our treats reflects the quality of the ingredients that we use, as well as our gentle air-drying process.

‘We use freshly prepared British, human-grade meat and our gentle air-drying process ensures the nutrients are not destroyed.

‘We won’t compromise our values and quality by substituting our ingredients for cheaper alternatives.’

At Ocado, luxury dog treats including Woofs’ Cod Fingers Dog Treats, sell for £4.85 per 100g (£48.50 per kg) and the supermarket retails The Innocent Hound’s lamb with yellow split pea ‘Puppy Training Treats’ for at £5 per 100g (£50 per kg).

Surging sales suggest owners see no issue in splashing out on their pets, in what experts class as another consumer trend that has boomed during the pandemic.

More than 3.2million households in the UK have acquired a pet since the start of the pandemic, according to the Pet Food Manufacturers’ Association.

More than half of owners bought more pet treats during the pandemic, according to the market research group Mintel.

Their researchers also found that around 63 per cent of pet owners said they would spend less on their own food before cutting their pet food bill.

A Mintel spokesperson said: ‘People sought out antidotes to the emotional toll of the pandemic – snacking and self-treating increased.’

‘This appears to be translating into a heightened desire among pet parents to similarly treat their dogs… While not limited to food, that 54 per cent of pet owners say they have looked to treat their pets more is clearly playing out in increased purchasing of snacks/treats, as well as trading up in this segment.’

Source: Daily Mail

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

We Can Now ‘Subpoena All Kinds of’ ‘Climate Bad Deeds’

On Wednesday’s broadcast of MSNBC’s “All In,” Senate Majority Leader Sen. Chuck…

St. Augustine barbershop fire investigated as arson

Authorities believe someone intentionally set a St. Augustine barbershop on fire last…

‘Manifesting Over Mimosas’ networking event December 18

The Manifesting Over Mimosas event will be held December 18, 2022. Tia…

Inflation Reduction Act May Fund China’s Uyghur Slavery

Four Republican lawmakers sent a letter this week to the heads of Customs…

Border Patrol agent dies after crashing in migrant pursuit

() — A 38-year-old Border Patrol agent was killed pursuing a group of…

Celine Dion reveals ‘stiff-person syndrome’ diagnosis

As it worsens, the condition ultimately leaves sufferers as “human statues” who…

AAA report shows dangerous driving behaviors are on the rise

Dangerous driving behaviors are on the rise, according to a new AAA…

How Strep A bacteria spreads and how to keep safe

The dangerous bacteria has led to the death of several children across…

'I love my job' says Yorkshire undertaker showing life inside a funeral parlour

Funeral Director Michael ‘Mick’ Fogg charts the daily activities and hardest parts…

Alachua County will spend $2.5M in federal aid on a publicly-owned slaughterhouse

The Alachua County Commission unanimously voted at a special meeting Tuesday to…

‘The entire family is distraught’: Mom Wants Private Investigator as 14-year-old Girl Remains Missing Weeks After Meeting Ex-boyfriend at Park

The mother of a missing New York girl who hasn’t been seen…

Harry and Meghan documentary 'crashes Netflix' as platform goes down

There are a number of reports that Netflix is down this morning,…