Mattel unveils first mass-produced retail toy line to be certified carbon neutral

A Southern California-based toy company is expanding its sustainable products just in time for Earth Month.

Mattel’s MEGA Bloks Green Town is the first mass-produced retail toy line to be certified as carbon neutral.

Plant-based materials make up more than half of each playset. Included in this are Matchbox brands.

The toy’s packaging is also 100% recyclable and made from recycled materials, according to Mattel.

Mattel’s goal is to have 100% recycled or bio-based materials in all of its products and packaging by 2030.

Earth Month: Santa Clarita program offers barrels to help collect, recycle rainwater