Netflix increases its prices yet AGAIN: Standard plan for UK users jumps from £9.99 to £10.99

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Netflix has announced it will be increasing the price of its subscription packages for new and existing members.

The basic and standard plan will both increase by £1 a month to £6.99 and £10.99 respectively, while the premium tier will go up by £2 to £15.99.

The streaming giant has said that the price changes will allow it to ‘continue investing in best in class UK productions’ and ‘offer a wide variety of curated quality shows and films’ to customers.

It’s the second time Netflix has hiked its prices for UK customers in the space of just over a year.

Netflix has announced it will be increasing the price of its subscription packages for new and existing members

THE HISTORY OF NETFLIX PRICE HIKES IN THE UK

May 2014: Netflix announced an increase in its monthly fee for streaming movies and television shows from £5.99 to £6.99.

The price hike was immediate for new subscribers but was delayed for two years for its existing members.

But Netflix allowed subscribers to keep paying £5.99 a month if they opt for a lower-resolution ‘SD’ quality service.

May 2016: Netflix raises its monthly price for UK basic users from £5.99 to £7.49 a month.

A similar price change took place for US customers, who saw their subscription fee increase by $2 (around £1.40 at the time).

Anyone who signed up to Netflix when it launched in Britain would have received the standard package for £5.99 per month.

But in an email to subscribers Netflix wrote: ‘When we raised prices for new Netflix members in 2014, we kept your price the same for two years. Your special pricing is now ending and your new price will be £7.49 per month.’

October 2017: The company raised prices in both the UK and US for the first time in two years.

The standard package price increase by 50p to £7.99 per month.

The premium package jumped to £9.99 a month, an increase of £1.

Netflix said at the time that the price change reflected the additional content added to its service.

May 2019: Netflix confirms that British customers will see the price of the standard tarriff increase from £7.99 to £8.99.

The premium tarriff was also bumped up by £2 to £11.99.

January 2021: Netflix hikes subscription fees for UK users as the country entered its third lockdown amid the coronavirus pandemic.

The standard package – which allows two screens to access an account, as well as HD – was raised by £1 per month, from £8.99 to £9.99.

The premium package – providing four-screen access per account and Ultra HD – is bumped up by £2, from £11.99 to £13.99.

The basic package stayed the same price.

March 2022: Netflix increases prices for the second time in just over a year.

The basic and standard plan go up by £1 a month to £6.99 and £10.99 respectively, while the premium tier goes from £13.99 to £15.99.

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Today’s announcement from Netflix follows price hikes for US users that were announced in January 2022 – putting its top tier at $15.49 per month.

A Netflix spokesperson said: ‘We have always been focused on providing our members both quality and clear value for their membership.

‘Our updated prices reflect the investment we have made in our service and catalogue, and will allow us to continue making the series, documentaries and films our members love as well as investing in talent and the creative industry.

‘We offer a range of plans so members can choose a price that works best for them.’

In Ireland, the basic plan will increase by one euro and two euro for the Standard and Premium tiers, respectively.

The price change is immediate for all new members, while existing members will be notified by email 30 days before they come into effect, depending on their specific billing cycle.

Netflix’s decision to hike prices again comes amid controversy over the cost of living in the UK, and has sparked backlash from some users.

Twitter user @Kassieguajardo posted: ‘I’m about to cancel my Netflix. It’s not even that good for them to keep raising the price.’

@SexcBruno also said: ‘The cost of living is getting out of hand.’

The UK is Netflix’s biggest production hub outside the US and Canada, with a one billion dollar UK production budget in 2020.

The price increase comes just over a year after Netflix hiked its subscription fees for UK users amid the third Covid-19 lockdown.

In January 2021, the standard package was raised by £1 per month, from £8.99 to £9.99. The premium package was also bumped up by £2, from £11.99 to £13.99.