John Lewis is offering families the option to rent children¿s clothes under a subscription service starting at £18 a month
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Now you can RENT your children’s clothes from John Lewis: Retail giant launches subscription scheme so customers can swap items when youngsters grow out of them

  • John Lewis to offer a rental subscription for children’s clothes for £18 a month  
  • Parents rent seven items that can be swapped for a new design or a bigger size
  • Returned clothes are cleaned and mended so they can be rented out again
  • 183million outgrown baby clothes are left and forgotten in British wardrobes 

 It can be very frustrating. You buy your child a nice new outfit – only for them to grow out of it, seemingly, within weeks.

Well, John Lewis may have a neat solution tailored to fix this age-old problem.

The retailer is offering families the option of renting children’s clothes under a subscription service starting at £18 a month.

The scheme allows parents to rent six or seven items at any one time that can then be swapped for a new design or something bigger.

The returned garments will be cleaned and, if necessary, mended so they can be rented again.

John Lewis is offering families the option to rent children¿s clothes under a subscription service starting at £18 a month

John Lewis is offering families the option to rent children’s clothes under a subscription service starting at £18 a month

Clothes will be categorised as ‘brand spanking new’, ‘gently worn’ or ‘well-loved’ based on how much they have previously been hired. And significantly, the rental fee for an item will take its condition into account.

There are a series of monthly and quarterly subscription plans available from today, ranging from £18 a month or £50 a quarter for 100 credits; £27 a month or £75 a quarter for 150 credits; and £36 a month or £100 a quarter for 200 credits.

Under the plan, a gingham dress which retails for £19.45 would be available for 13 credits, and baby dino joggers which cost £9.50 to buy could be hired for 7 credits.

An estimated 183million outgrown baby clothes sit forgotten in British wardrobes, according to environmental charity Hubbub.

The scheme allows parents to rent six or seven items at any one time that can be swapped for a new design or something bigger, returned clothes will be cleaned and, if necessary, mended so they can be rented out again to another family

The scheme allows parents to rent six or seven items at any one time that can be swapped for a new design or something bigger, returned clothes will be cleaned and, if necessary, mended so they can be rented out again to another family

Meanwhile, shoppers in the UK are said to buy and throw away more clothes than anyone else in Europe, generating massive waste.

Clothing rental is being promoted as a green way of dressing because it replaces the notion that items can be worn a few times and discarded.

Last year, M&S teamed up with online rental store Hirestreet, allowing shoppers to rent outfits for four to 30 days for as little as £13. John Lewis will initially offer 51 items in a partnership with clothing rental business Thelittleloop, which was founded by Charlotte Morley, from the Isle of Man.

Around 183million outgrown baby clothes are left and forgotten about in British wardrobes, according to environmental charity Hubbub

Around 183million outgrown baby clothes are left and forgotten about in British wardrobes, according to environmental charity Hubbub

Earlier this year, she appeared on the BBC’s Dragons’ Den show.

The entrepreneur was left in tears after convincing Deborah Meaden and Steven Bartlett to both invest £70,000 for a 12.5 per cent share each in the business.

Glynis Williams, in charge of baby and children’s clothing at John Lewis, said: ‘We’re thrilled to be launching a collection of baby and childrenswear clothing with Thelittleloop, giving customers a more sustainable option to rent high-quality John Lewis clothing through a trusted partnership.’

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