New South Wales Health has apologised to Delta Goodrem for using her image in a ‘disturbing’ pro-vaccine ad to promote booster shots.
The official NSW Health Instagram account used her image in a bizarre ad that saw cartoon needles being jabbed into her head.
On Saturday, the government department shared a post to Instagram, apologising for using Delta’s image without permission.
Apology: NSW Health has apologised to Delta Goodrem for using her image in a vaccine ad that shows needles being jabbed into her head to promote the Covid booster shot
‘We’d like to apologise to Delta Goodrem for our FCF story yesterday that used her image,’ the post read.
‘We thought we were getting an important message across in a light-hearted way but instead caused offence.’
‘Delta has done an amazing job to support everyone through the lockdowns with The Bunkerdown Sessions and we truly appreciate her amazing efforts. We’re very sorry.’
On Saturday, Delta lashed out at New South Wales Health after they used her image in a ‘disturbing’ pro-vaccine ad to promote booster shots.
The songstress was outraged when the official NSW Health Instagram account used her image in the bizarre ad.
Post: The government department shared a post to their Instagram story, apologising for the post
The 37-year-old singer reposted the image onto her own account and blasted the government department for sharing it.
‘I have a HUGE problem with this. New South Wales Health are you serious????????’ she wrote.
‘Needles pointing at a picture of my head in an attempt to get your point across is disturbing!!!!!’
Taking a stand: On Saturday, Delta lashed out at New South Wales Health after they used her image in a ‘disturbing’ pro-vaccine ad to promote booster shots
In a statement to Daily Mail Australia, NSW Health apologised for the post and confirmed that they had now removed it.
‘NSW Health apologises to Delta Goodrem for a post on social media. NSW Health was attempting to convey an important public health message but recognises that it made an error of judgement and sincerely regrets the offence caused to Delta Goodrem.’
Because she shares the same name as the Delta variant of the coronavirus, the songstress has often found herself associated with the pandemic.
She recently indicated that she was quietly thrilled that the more recent Omicron variant is now the name on everyone’s lips.
Jabbed and stabbed: The songstress was outraged when the official NSW Health Instagram account used her image in a bizarre ad that saw cartoon needles being jabbed into her head
Delta said on Sunrise earlier this month that while she’s ‘not glad’ the pandemic is still going on, she’s pleased to see fewer negative headlines featuring her name.
‘Definitely, let’s move on. I don’t want to hear about this terrible Delta!’ she told hosts David Koch and Natalie Barr.
‘Get rid of her, get rid of her,’ she added. ‘I was here first!’
Natalie observed it ‘must’ve been hard’ hearing her name in the news every day when Delta was the most prevalent Covid strain.
‘It was definitely confusing to watch you guys in the morning, when I’m getting up I’d hear “Delta danger” or “Delta out of control” and I’d be like, “What? What?”‘
The former Neighbours star joked that she’d sometimes react to breaking news bulletins with: ‘What did I do? What happened?’
Unfortunate: Because she shares the same name as the Delta variant of the coronavirus, the songstress has often found herself associated with the pandemic
Source: dailymail
