Ohio State gets approval to trademark 'The' for merchandise
Share this @internewscast.com

COLUMBUS, Ohio (AP) — Ohio State University has won its fight to trademark the word “The.”

The U.S. Patent and Trademark Office approved the university’s request Tuesday. The school says it allows Ohio State to control use of “The” on branded products associated with and sold through athletics and collegiate channels, such as T-shirts, baseball caps and hats.

“THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” said Ben Johnson, the university’s senior director of media and public relations. He noted the university’s licensing and trademark program generates over $12.5 million a year in revenue, which helps fund student scholarships and university programs.

FILE- Then-Speaker of the U.S. House of Representatives John A. Boehner from Ohio addresses students as he stands beside The Ohio State University crest during commencement exercises on June 12, 2011, in Columbus, Ohio. Ohio State University has won its fight to trademark the word “The.” The U.S. Patent and Trademark Office approved the university’s request Tuesday, June 21, 2022. The school says it allows Ohio State to control use of “The” on branded products associated with and sold through athletics and collegiate channels. (AP Photo/Terry Gilliam, File)

Ohio State started pursuing a trademark in August 2019 after fashion retailer Marc Jacobs had filed an application for the word a few months earlier. The company and the university reached a deal in August 2021 that allows both parties to use the branding.

The patent office rejected Ohio State’s initial application, finding the trademark appeared to be used for “merely decorative manner” and as an “ornamental feature” that didn’t appear to function as a trademark that would differentiate the items from others.

© 2022 Associated Press All rights reserved.

Share this @internewscast.com
You May Also Like

Michael Allen Carbo Convicted of 1986 Nancy Daugherty Murder

Left: Michael Allan Carbo, Jr. booking photo (via St. Louis County (Minn.)…

Costilla County man dies following Saturday shooting

COSTILLA COUNTY, Colo. — One man died after he was found shot…

State Board of Education delays overhaul of history standards | WJHL

RICHMOND, Va. (WRIC)-The State Board of Education delayed action on standards that…

Neighbors confront armed suspected thieves in Denver’s Speer neighborhood

DENVER — Chaos unfolded on a Denver street Saturday morning as people…

NYC to Give 6K Luxury Hotel Rooms to Border Crossers as Rents Skyrocket for Americans

New York City officials are hoping to provide a total of nearly…

Post-Roe differences surface in GOP over new abortion rules

MADISON, Wis. – When the U.S. Supreme Court repealed in June a…

What is a ghost gun?

The Biden administration unveiled new regulations for “ghost guns” on Monday, April…

Sheriff: Accidental shooting prompts manhunt near Damascus | WJHL

DAMASCUS, Va. (WJHL) — A juvenile was accidentally shot in the foot…