Pepsi Will No Longer Sponsor the Super Bowl Halftime Show
Share this

After sponsoring the NFL’s biggest show for a decade, soft drink giant PepsiCo is giving up the Super Bowl halftime show.

According to the Hollywood Reporter, Pepsi is shifting its NFL spending to a new Gatorade flavor slated to become a mainstay on the game’s sidelines.

Pepsi has sponsored its Pepsi Super Bowl Halftime Show since 2013 and noted that it had sponsored 26 musical acts representing 168 Grammys throughout the time.

Mary J. Blige performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.

Mary J. Blige performs during Super Bowl LVI Halftime Show (Rob Carr/Getty Images)

Pepsi added that the move represents a “larger strategic shift to bring unprecedented music and entertainment experiences” to consumers “where they are now, and where they will be in the future,” AdWeek reported.

“As entertainment evolves, and the way people consume music changes, Pepsi is intent on showing up and showing out,” Pepsi added.

The NFL claims that a long line of potential sponsors are already asking for Pepsi’s spot.

“The Super Bowl Halftime performance has grown to become the most talked about musical event of the year and delivers what advertisers most crave — aggregating a massive live audience,” an NFL spokesperson said. “As you would expect, we’ve received an incredible amount of interest from the marketplace and look forward to announcing a new partner.”

Snoop Dogg performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.

Snoop Dogg at the Super Bowl LVI Halftime Show (Kevin C. Cox/Getty Images)

Pepsi will continue to be the NFL’s official soft drink and market its products across TV, digital, social media, and retail in connection with pro football.

Indeed, PepsiCo has already signed a multi-year extension of its NFL partnerships with Gatorade and Quaker brands.

Follow Warner Todd Huston on Facebook at:, or Truth Social @WarnerToddHuston

Share this
You May Also Like

Boy Scout Isaac Berken on Amtrak crash

() — Boy Scout Isaac Berken played a major rescue role in…

SLED: Three men charged with multiple vehicle crimes

ORANGEBURG, SC (WJBF) – South Carolina Law Enforcement Division Agents charged three…

Buttigieg launches $1B pilot to build racial equity in roads

WASHINGTON – Transportation Secretary Pete Buttigieg on Thursday launched a $1 billion…

NY Democrats choose Hochul for governor; GOP picks Zeldin

NEW YORK – Nine months after she stepped into the job of…

What Happened Is Andrea Jackson Leaving Fox 35? Salary And Net Worth

Cliff Crooks Chef Wife Karina Veiga Is A Spanish Teacher – Know…

Epstein victim Sarah Ransome says in victim impact statement that she attempted suicide TWICE

‘I was nothing more than a sex toy with a heartbeat’: Epstein…

Census shows women outnumber men as population in England and Wales surges to high of 59.6m

Men… you’re outnumbered! Population surges to high of 59.6m in England and…

Some cities nix July 4 fireworks for shortages, fire dangers

PHOENIX – The skies over a scattering of Western U.S. cities will…