CHICAGO (WLS) — More than 100 fathers were being celebrated Monday, ahead of Father’s Day.

They were pampered with grooming services and other treats as a show of appreciation for the contributions they make to their families.

ABC7 Chicago is now streaming 24/7. Click here to watch

A great number of fathers will be looking sharp this Father’s Day owing to a makeover event that offered grooming services, a fresh wardrobe, and swag bags filled with personal care products.

Brian Dixon is a father of five children, who enjoyed an afternoon of pampering.

“I think the focus on dads is very important, and I think it’s very beneficial,” Dixon said.

The occasion was hosted by three non-profit organizations: the Daisie Foundation, which supports women and children; the Daisie Project, which addresses the need for opportunities in at-risk communities; and Snips of Success, which provides complimentary grooming services to individuals seeking employment.

“We’re incredibly thrilled to show our appreciation for the dads this time and to keep supporting them, as we’ve been doing it for moms for a long time,” expressed Dana Fountain from Snips of Success.

There was also a candid conversation about fatherhood, with men from diverse backgrounds taking part in a panel discussion moderated by ABC7 Chicago’s Jasmine Minor.

“I grew up without a father; so, there were people in my life who taught me what it was to be a man,” panelist Ron Giles said.

Oliver Crite, 71, is a great-grandfather, and says his family is the joy of his life.

“I have one son, and I raised him to be better than me,” Crite said.

Dixon says he hopes to set the same example for his family that his father set for him.

“I don’t know what we would have made it growing up without a strong man in the house,” Dixon said.

This is the second year for the event. Organizers say they expect it to get bigger and better every year.