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PR queen Roxy Jacenko‘s daughter Pixie Curtis, 10, is celebrating becoming an ambassador for children’s cancer charity, Camp Quality.  

The pint-sized bow and fidgets entrepreneur fronts Camp Quality’s Bucket Hat Day, alongside Purple Wiggle Lachlan Gillespie, with a campaign being run in Aldi Australia’s latest catalogue. 

The bucket hats are available to be purchased exclusively from Aldi and 100 per cent of the proceeds go to the charity.  

A good cause: Roxy Jacenko says she’s ‘so proud’ of daughter Pixie, 10, as she becomes an ambassador for Camp Quality and fronts a new campaign for the charity in the Aldi catalogue

Roxy, 41, posted about the new campaign and said she is ‘so proud’ of Pixie for her new ambassador role. 

‘One of the key lessons for me is to make sure she understands how fortunate she is to have good health and the importance of also giving back to the community from a young age,’ Roxy said in her post. 

‘This particular initiative was one which really resonated with both Pix and us as a family given my kids were by my side when I was diagnosed with breast cancer back in 2016.’

'One of the key lessons for me is to make sure she understands how fortunate she is to have good health and the importance of also giving back to the community from a young age,' Roxy said in her post

'One of the key lessons for me is to make sure she understands how fortunate she is to have good health and the importance of also giving back to the community from a young age,' Roxy said in her post

‘One of the key lessons for me is to make sure she understands how fortunate she is to have good health and the importance of also giving back to the community from a young age,’ Roxy said in her post

A helping hand: The bucket hats are available to be purchased exclusively from Aldi and 100 per cent of the proceeds go to the charity

A helping hand: The bucket hats are available to be purchased exclusively from Aldi and 100 per cent of the proceeds go to the charity

A helping hand: The bucket hats are available to be purchased exclusively from Aldi and 100 per cent of the proceeds go to the charity

She finished: ‘Please get involved all and support this important charity.’

Bucket Hat Day is held on September 30 and encourages people to wear a bucket hat to help raise funds and awareness for children battling cancer. 

On Thursday meanwhile, Roxy also shared a sweet picture of herself with her firstborn Pixie as a baby.  

‘Ten years ago today,’ Roxy captioned the image, with Pixie’s 10th birthday being last month.  

Special memories: On Thursday meanwhile, Roxy also shared a sweet picture of herself in her pre-nose job days with her firstborn Pixie as a baby. Roxy had her surgery in 2015. 'Ten years ago today,' Roxy captioned the image

Special memories: On Thursday meanwhile, Roxy also shared a sweet picture of herself in her pre-nose job days with her firstborn Pixie as a baby. Roxy had her surgery in 2015. 'Ten years ago today,' Roxy captioned the image

Special memories: On Thursday meanwhile, Roxy also shared a sweet picture of herself in her pre-nose job days with her firstborn Pixie as a baby. Roxy had her surgery in 2015. ‘Ten years ago today,’ Roxy captioned the image

Business savvy! Pixie meanwhile, is following in her mother's entrepreneurial footsteps. She has her own bow range, called Pixie's Bows and her own line of Fidgets, called Pixie's Fidgets

Business savvy! Pixie meanwhile, is following in her mother's entrepreneurial footsteps. She has her own bow range, called Pixie's Bows and her own line of Fidgets, called Pixie's Fidgets

Business savvy! Pixie meanwhile, is following in her mother’s entrepreneurial footsteps. She has her own bow range, called Pixie’s Bows and her own line of Fidgets, called Pixie’s Fidgets

Pixie meanwhile, is following in her mother’s entrepreneurial footsteps. 

She has her own bow range, called Pixie’s Bows and her own line of Fidgets, called Pixie’s Fidgets. 

In 2018, it was reported that Pixie could be worth $21million by the time she turns 18, after department store Myer agreed to stock her bow range. 

Teenage millionaire! In 2018, it was reported that Pixie could be worth $21million by the time she turns 18, after department store Myer agreed to stock her bow range

Teenage millionaire! In 2018, it was reported that Pixie could be worth $21million by the time she turns 18, after department store Myer agreed to stock her bow range

Teenage millionaire! In 2018, it was reported that Pixie could be worth $21million by the time she turns 18, after department store Myer agreed to stock her bow range

Source: DUK News

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