Texas Republican Attorney General Ken Paxton is conducting an investigation into the cereal company Kellogg for possibly breaching the state’s consumer protection regulations.

The state claims many of the cereals Kellogg promotes as “healthy” may lead to obesity, cancer, attention difficulties and other issues.

Paxton points to products such as Kellogg’s Apple Jacks and Frosted Flakes, which contain petroleum-based artificial food colorings.

In his announcement about the investigation, Paxton mentioned that certain food additives have been “associated with hyperactivity, obesity, autoimmune disorders, endocrine-related health issues, and cancer in consumers.”

“We will hold accountable any corporation, including Kellogg, that engages in unlawful misrepresentation of its food and plays a role in a healthcare system that has led to a decline in the health of Americans,” stated Paxton.

Kristina Baehr, founder of Just Well Law, echoed Paxton’s concerns.

“The state of Texas is asking, ‘Why did you promise your shareholders that you were going to take out the artificial colors and flavors, because of course you knew they were not safe, and then you reneged on that promise?” Baehr said.

This case is at the center of the Trump administration’s “Make America Healthy Again” initiative. Health and Human Services Secretary Robert F. Kennedy Jr. has previously vowed to address food dyes and additives in the nation’s processed foods — including in Kellogg’s Froot Loops cereal.

Texas is the latest state to criticize Kellogg for using artificial food dyes. California banned Kellogg’s Froot Loops from schools over concerns about the artificial dyes.

Kellogg sells versions of its cereals without some ingredients in Canada and across Europe.

In 2015, Kellogg announced it was working to remove artificial flavors and colors from cereals by 2018.

Yet cereals such as Froot Loops and Apple Jacks still contain Red 40, Yellow 5, Blue 1 and Yellow 6 — all of which are produced from petroleum.

Opinions are mixed on whether artificial food dyes and additives are linked to health issues. Some advocacy groups claim they are unsafe, though many have been approved by the U.S. Food and Drug ministration.

Kellogg’s ingredients, including food dyes, are compliant with FDA regulations.