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The mystery behind the remarkable haircut of Spanish holiday sensation ‘Ibiza Final Boss’ has been ‘unveiled’ by his followers, as the internet phenomenon starts to take advantage of his rising popularity.
Photos of Jack Kay’s dazzling white smile, flawlessly groomed beard, and striking haircut rapidly went viral online earlier this week.
Originating from Newcastle-upon-Tyne, Kay has rapidly become a cultural icon, with companies eager to leverage the attention brought by his unique bowl-style haircut, which some have likened to the styles sported by monks, coconuts, and even a Henry Hoover.
Much like other internet stars who rose to fame overnight, such as Hailey Welch – famously known as the ‘Hawk Tuah’ girl – and Nusret Gokce, who goes by Salt Bae, Kay is expected to receive a surge of free products, event invitations, and sponsorship deals.
He has partnered with leading talent manager Dave Read, whose clientele includes Joey Essex and multiple Love Island personalities, to handle the overwhelming interest.
However, sharp-eyed observers claim they have noticed a flaw in his impressively precise haircut – though it remains undetectable when viewing his stunning fringe head-on.
A video shared on TikTok showed the raver wearing a t-shirt from designer brand Casablanca in the Destino Five Ibiza hotel and club venue as he showed off his moves in a crowd of ravers.
‘Man the myth the legend,’ the video’s author wrote.
Hard to miss, Kay was wearing his distinctive gold shades and chain, with the bob haircut sitting perfectly.
Do YOU have the Ibiza Final Boss haircut? Email: tom.lawrence@mailonline.co.uk
‘Ibiza Final Boss’ Jack Kay has been sighted yet again – though some fans have spotted a new feature of his distinctive hairdo
Social media users noticed that his hair appeared to be thinning at the back as he danced at the Destino Five club
But the comments are unlikely to dent Kay’s armour after he went viral – prompting a flurry of offers of holidays and club visits
The overnight social media sensation has been revelling in the attention, sharing a mock-up of him as a Henry Hoover created by retailer Currys
On the Beach has unveiled new adverts featuring the haircut disguised as a parasol on an idyllic beach – cashing in on the meme
Memes comparing him with medieval peasants, monks, Henry Hoovers and dogs are doing the rounds across social media
An AI-generated meme depicts Kay as a Lego minifigure – complete with pink cup and appropriately plastic barnet
But as he turned his head away from the camera, some fans appeared to notice that the 26-year-old had a small thinning patch in the back of his head.
One TikTok user noted: ‘Wait is it balding at the back – but a comb over at the front?’
‘Best comb over 2025,’ added another.
‘100 per cent combing that forward to cover the receeding hair line,’ noted a user on Instagram, where the video was shared.
Mr Kay’s cut has been widely compared to, among other things, impressionist Leigh Francis’ caricature of Craig David on Channel 4 shock comedy show Bo’ Selecta!, a Henry Hoover and a coconut.
Others noted the cut’s similarity to that of the ‘tonsure’ haircut worn by monks – best immortalised by Friar Tuck, companion to Robin Hood – and the bowl haircut associated with medieval times.
‘Monastery of Sound,’ joked one TikTok user, alluding to London’s legendary Ministry of Sound nightclub.
‘Short back and sides and Battle of Hastings please, boss,’ joked another.
Brands have rushed to cash in on the meme, with retailer Currys sharing an image depicting the Ibiza Final Boss as a Henry Hoover, and package holiday firm On The Beach depicting his mop-top as a parasol.
In a pun-laden press release, the firm said its ‘trimmed down prices’ were a ‘cut above the rest’.
Booking.com, equally eager to be seen, has written on his Instagram: ‘Hey legend, we wanna get you back to Ibiza for an extended stay.’
Any disparaging comments about Mr Kay’s barnet are unlikely to dent his armour following his rise to viral fame – with promotional opportunities and bookings quickly being snapped up.
Lionheart Entertainment, a Scottish nightclub events promotions firm, says it has booked him for a number of events in the UK.
It said on social media: ‘He’s tanned, he’s ready, he’s got an open shirt and a half pint of Madri. The Ibiza Final Boss is bringing Ibiza energy to LionHeart events near you. Watch this space.’
The Mail has contacted the firm for further comment.
Kay’s own social media following has exploded. His TikTok – labelled ‘IBIZA FINAL BOSS’ – has already picked up nearly 20,000 followers, while a newly created Instagram has 27,000.
But he has also inspired a series of imitators in what appear to be cryptocurrency scams – launching what look to be unauthorised ‘meme coins’ bearing his face.
One such account, which used AI generated images of Kay’s face, shared a video which appeared to suggest
He has even shared the clip showing his thinning hair patch on his Instagram stories.
Another AI generated meme depicts billionaire Elon Musk in the style of the Ibiza Final Boss
An ‘Ibiza starter pack’ meme shows Kay’s distinctive gold chain, sunglasses, black vest – and of course, the haircut
Kay is enjoying his newfound fame – already on his way back to Ibiza with, naturally, a fresh trim
Kay has received offers for hair repair and holidays – and has been contacted by Gary Lineker’s club-owning brother, Wayne
Comments on his social media are laden with praise and offers to keep him coming back to Ibiza again and again.
Travel firms have offered him holidays, while Gary Lineker’s clubbing-obsessed brother Wayne – who owns club O Beach – has asked him to get in touch.
His comments also include messages from huge DJs, OnlyFans models… and a firm specialising in hair repair.
Kay – the son of convicted armed robber John Kay – has just returned from what he had once probably expected to be a routine Ibiza holiday.
He describes himself as ‘just a normal person from Newcastle’ – but has thanked fans for the flurries of messages he has received since going viral.
Other details have since come to light about Jack’s life back in the UK after a woman has now claimed she is his girlfriend.
Alisha Cook, 23, shared a series of videos of the ‘Ibiza final boss’ captioned ‘POV (point of view) ya boyfriends now known as Ibiza final boss’.
In the clips, the debt collector from South Hetton, who also makes cash selling clothes on Vinted, is seen cuddled up to ‘Jack Kay’ with him kissing her on the cheek, while in other clips they are seen clubbing.
Hundreds of people have since commented on the video, with one saying: ‘Girl least u knew he didn’t cheat, there’s like every angle of him on TikTok just having a ball.’
Kay is already on his way back to Ibiza after being inundated with offers from travel firms and clubs on the Iberian isle
Alisha Cook, who says she is a debt collector, from Durham, has claimed she is the girlfriend of the TikTok sensation dubbed ‘Ibiza final boss’
Alisha has seemed to revel in her boyfriend’s newfound celebrity status as footage of him went viral. She has since locked down her social media
Jack’s father John Edward Kay, 45 (pictured) is a convicted armed robber
Another added: ‘Have a word with his barber then because I don’t know how he leaves the house.’
Pals back home told the Mail that Kay lives the same back home, adding: ‘He walks about town with that haircut and gold chain. He’s got the Turkey teeth and he’s always on the sun beds. This is what he looks like all the time. He think he’s gorgeous.’
Kay is already heading back out for parties galore, writing on Instagram yesterday: ‘Back to the UK for a day back back in Ibiza tmoz (tomorrow) night some big parties incoming.’
It seems nothing will keep the Ibiza Final Boss away from his true home – not while there’s summer sunshine to spare.
‘Fresh trim Ibiza, here we go!’ he posted on Instagram this afternoon – with the trademark barnet ready to go.
The Daily Mail has contacted his newly appointed management for comment.
