NASHVILLE — When country music icons need an extra glimmer for their performances or while strolling through Nashville, they turn to the renowned Daniel Diamond.

Established in 2019 by Daniel Musto and Lani Lupton, this brand has quickly become a staple for both country music elite and their admirers.

“Country artists are drawn to Daniel Diamond because we amplify their style, and they recognize our connection with their audience,” Musto shared with On The Red Carpet at the CMA Fest. “We create pieces that seamlessly blend the fan and superstar experience, fostering a unified community, which is truly our favorite aspect,” he added.

The Daniel Diamond line features a dazzling array of jackets, tops, hats, accessories, boots, and even rhinestone-studded guitars. Notable stars like Megan Moroney, Shania Twain, Gwen Stefani, and Beyoncé have adorned these stunning creations.

“We often joke that if you stand still long enough, you’ll find yourself rhinestoned,” Diamond quipped humorously.

At CMA Fest, Tanner Addell was one of many hoping to capture some of that sparkle. She stopped by their pop-up at Fan Fair X, eager to select a shimmering piece for herself.

“As you can see they’re AMAZING and I love rhinestones. But truly from the bottom of my heart, Daniel is one of the first people I met in town so to see his brand be so successful is one of my dreams for him,” Addell said.

“We like to really unbutton country music and make you feel relaxed in your clothes,” Musto said.

While Daniel Diamond doesn’t do CMA Awards red carpet looks, Musto hinted that if you head to one of the after parties, you’ll likely see one of his pieces on someone famous.

“The 59th Annual CMA Awards” ceremony airs November 19 at 8pm EST/7pm CST on ABC and streams the next day on Hulu and Hulu on Disney+.

And don’t miss our live streaming preshow, “On The Red Carpet at the CMA Awards” beginning at 5 p.m. ET/2 p.m. PT before the ceremony featuring live interviews with the nominees, performers and presenters, red carpet fashion analysis and more! You can stream it all live at OnTheRedCarpet.com, CMAAwards.com, YouTube.com/OnTheRedCarpet and Hulu.