Los Angeles state legislator Isaac Bryan has made headlines with a substantial $349,108 charged to his credit card, primarily invested in social media promotions on platforms like Instagram and Facebook. This strategic move is speculated to be part of an effort to position himself for a higher political role.
Bryan, currently serving in the state Assembly, allocated over $200,000 towards enhancing his social media presence. A detailed examination by The Post of recent political ad expenditures and campaign filings highlights his significant focus on digital influence.
At just 34, Bryan has managed to secure substantial campaign contributions from various special interests in 2023, which enabled him to outspend his previous year’s fundraising efforts by $130,000, as per state financial records.
A notable portion of Bryan’s spending on his Capital One account went towards sponsored content, featuring a series of personal and engaging posts. These included images and videos of him in contemplative poses by the ocean, often shirtless, accompanied by a dog, as well as showcasing his athletic side with basketball and yoga sessions.
Known for his progressive stance, including advocating for police defunding and the dismantling of ICE, Bryan’s posts often carried introspective themes with poignant hashtags, encouraging followers to engage with his content.
While these visually appealing posts might seem like a simple bid to increase his Instagram follower count to 176,000, they likely serve a dual purpose. Bryan appears to be leveraging his social media presence as a springboard for greater political ambitions, potentially setting his sights on a national stage in Washington, D.C.
Bryan’s district is in roughly the same area as the district currently held by octogenarian Rep. Maxine Waters, who’s seeking another term despite turning 88 years old this summer.
“It’s smart if he wants to raise his profile, which he does because he’s an ambitious guy in his career,” a Democratic political consultant told The Post.
“Having a following is very important in LA, because in this neck of the woods, it’s a very dense place with a lot of people.”
“As long as it’s paid for with the right funds, I don’t see any problem with it,” the political consultant told The Post.
“It’s definitely a little beefcake.”
Bryan could also be receiving a personal financial benefit from the campaign funds that boost his profile.
State law allows candidates to retain mileage credits and/or points for credit cards used for campaigns. With nearly $350,000 in charges last year, Bryan’s campaign could conceivably be increasing his social media reach while also fattening his wallet.
In the last three months of 2025, Bryan’s campaign spent more than $98,500 on Capital One charges that included a trip to Japan, numerous Uber rides, fancy meals, and political donations.
Bryan’s frequent posts and political hedging have led to criticism.
Demetra Kaye, a YouTube host who recently criticized Bryan’s lack of follow-through on reparations legislation, called him a “sellout” in a video for the African Diaspora News Channel.
“I’ve never met him personally, but he just gives off charlatan vibes,” Kaye told The Post. “That’s probably true with most politicians, but with him it’s so sinister.”
Bryan did not respond to requests for comment, leaving it unclear what the strategy is behind the state legislator’s clout-chasing social media posts and any potential plans to run for higher office.
