Play time is officially here!
Families can now register for preschool sports grants as part of ESPN’s “Take Back Sports” program and the “Disney Jr. Let’s Play!” campaign. This innovative collaboration marks the first occasion preschoolers will receive benefits from the grants distributed through the Fall 2025 Every Kid Sports Pass and highlights Disney’s dedication to fostering happiness within communities.
The company-wide effort was announced on ABC’s Good Morning America earlier this month.
Eligible families with children aged 3-7 from Los Angeles, Fresno, San Francisco, Houston, Chicago, Philadelphia, Raleigh-Durham, and New York can sign up here.
“At Disney Jr., play is far more than just a pastime – it’s essential to how we narrate stories, ignite imaginations, and help children understand the world,” said Ayo Davis, president of Disney Branded Television. “Our characters aren’t merely cherished favorites, they’re companions who encourage movement, creativity, and joy. With ‘Disney Jr. Let’s Play!,’ we’re inviting families to extend that playful essence beyond the screen into daily life.”
Events and activations will take place throughout the summer, including a Disney Jr.-themed roller-skating experience at over 400 roller rinks across the country, the “Disney Jr. Let’s Play! Party” at Disney California Adventure Park and Downtown Disney District (happening later this summer) and the “Disney Jr. Live On Tour: Let’s Play!” traveling concert tour, which is currently overseas. And online, you can watch “Disney Jr. Let’s Play!” YouTube shorts which aim to get the little ones to play and laugh.
According to the Child Mind Institute, play time for little ones is helpful for development.
“Play-based activities support the healthy development of preschoolers and allow them to experience the positive emotions that are essential for their well-being. When preschoolers pretend to play as their favorite characters, it gives parents and caregivers a natural ‘in’ to play along with them and brings joy to the whole family,” said Kathryn L. Keough, Ph.D., clinical psychologist at the Child Mind Institute.
The Walt Disney Company is the parent company of Disney Jr. and this ABC station.
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