Disney launches its 'Disney Jr. Let's Play!' campaign, aimed at getting your little ones moving and playing.
Share this @internewscast.com

Play time is officially here!

Families can now register for preschool sports grants as part of ESPN’s “Take Back Sports” program and the “Disney Jr. Let’s Play!” campaign. This innovative collaboration marks the first occasion preschoolers will receive benefits from the grants distributed through the Fall 2025 Every Kid Sports Pass and highlights Disney’s dedication to fostering happiness within communities.

The company-wide effort was announced on ABC’s Good Morning America earlier this month.

Eligible families with children aged 3-7 from Los Angeles, Fresno, San Francisco, Houston, Chicago, Philadelphia, Raleigh-Durham, and New York can sign up here.

“At Disney Jr., play is far more than just a pastime – it’s essential to how we narrate stories, ignite imaginations, and help children understand the world,” said Ayo Davis, president of Disney Branded Television. “Our characters aren’t merely cherished favorites, they’re companions who encourage movement, creativity, and joy. With ‘Disney Jr. Let’s Play!,’ we’re inviting families to extend that playful essence beyond the screen into daily life.”

Events and activations will take place throughout the summer, including a Disney Jr.-themed roller-skating experience at over 400 roller rinks across the country, the “Disney Jr. Let’s Play! Party” at Disney California Adventure Park and Downtown Disney District (happening later this summer) and the “Disney Jr. Live On Tour: Let’s Play!” traveling concert tour, which is currently overseas. And online, you can watch “Disney Jr. Let’s Play!” YouTube shorts which aim to get the little ones to play and laugh.

According to the Child Mind Institute, play time for little ones is helpful for development.

“Play-based activities support the healthy development of preschoolers and allow them to experience the positive emotions that are essential for their well-being. When preschoolers pretend to play as their favorite characters, it gives parents and caregivers a natural ‘in’ to play along with them and brings joy to the whole family,” said Kathryn L. Keough, Ph.D., clinical psychologist at the Child Mind Institute.

The Walt Disney Company is the parent company of Disney Jr. and this ABC station.

Copyright © 2025 KABC Television, LLC. All rights reserved.

Share this @internewscast.com
You May Also Like
Iran has 'open window' to negotiate, but 'clock is not on their side,' Pete Hegseth says

Pete Hegseth: Iran Faces Time-Sensitive Opportunity for Diplomatic Negotiations

Secretary of War Pete Hegseth recently addressed the potential for negotiations with…
City manager 'begged' fired Cincinnati police chief for more officers on street as crime skyrocketed

City Manager Urgently Requested Additional Officers from Dismissed Cincinnati Police Chief Amid Rising Crime Rates

Cincinnati’s former police chief, Teresa Theetge, who previously faced a lawsuit from…
San Diego cuts deal with Disney that will bring huge boost to port traffic

San Diego Secures Landmark Deal with Disney to Skyrocket Port Traffic and Economic Growth

Disney Cruise Line is making a significant commitment to San Diego’s port,…
North Carolina woman charged in alleged Houston synagogue attack plot as investigators search for 2 others

Breaking: North Carolina Woman Arrested in Houston Synagogue Attack Plot as Authorities Hunt for Additional Suspects

A woman from North Carolina has been formally charged in connection with…
Law enforcement responding to 'active shooter' at Mall of Louisiana: Gov Landry

Governor Landry Confirms Police Response to Ongoing Situation at Mall of Louisiana

On Thursday, authorities quickly responded to an incident at the Mall of…
Activists erupt as rescued ducks are sold off like cheap chicken

Activists Rally Against Sale of Rescued Ducks, Equating Treatment to Low-Grade Poultry

A mass surrender of ducks in Southern California has sparked controversy after…
California ‘basic income’ experiment fails to provide ‘financial independence,’ study finds

California’s Basic Income Trial Falls Short on Promised Financial Independence, Study Reveals

A recent study by researchers at the University of California, Davis, reveals…
St. Johns County man convicted of capital sexual battery, state attorney says

Breaking News: St. Johns County Man Found Guilty of Capital Sexual Battery – State Attorney Confirms

A 22-year-old man from St. Johns County has been found guilty of…
17 charged across New England after massive coordinated street takeover wreaks havoc in suburban Boston town

17 Arrested in New England After Major Street Takeover Disrupts Boston Suburb

Authorities in Massachusetts have apprehended 17 individuals from New England in connection…
Scathing audit performed on West Suburban Medical Center, shuttered Oak Park, Illinois hospital thousands relied on

Critical Audit Uncovers Issues at West Suburban Medical Center, Former Lifeline for Oak Park, IL Residents

OAK PARK, Ill. — Late Tuesday afternoon, the ABC7 I-Team uncovered that…
Oklahoma tornado barrels through Enid, damaging homes and shutting down roads

Tornado Strikes Enid, Oklahoma: Homes Damaged and Roads Closed

On Thursday, a devastating tornado tore through Oklahoma, ripping the roofs off…
Pete Hegseth warns Iran laying mines violates cease-fire, won't deny report it could take six months to clear the Strait of Hormuz

Iran’s Mine Threat: Pete Hegseth on Potential Six-Month Strait of Hormuz Crisis

On Friday, Secretary of War Pete Hegseth addressed concerns about Iran potentially…